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Steve Jobs Interviewed on Location Tracking Issues


Earlier today, Apple officially responded to recent concerns regarding significant amounts of location information being stored on users' iPhone and in system backups, noting that the information is actually a database of nearby Wi-Fi and cellular access points used to provide quick location fixes when needed.

While we noted earlier this week a claimed brief email response from Apple CEO Steve Jobs regarding the issue, he has now spoken more thoroughly about the issue in a new telephone interview with All Things Digital. In the interview, Jobs reiterated many of the same statements made in Apple's official Q&A on the issue, but offers a bit more perspective on things.

Jobs said that the tech industry hasn't done a good job of educating users on what has been a fairly complicated issue.

"As new technology comes into the society there is a period of adjustment and education," Jobs said. "We haven't as an industry done a very good job educating people I think, as to some of the more subtle things going on here. As such (people) jumped to a lot of wrong conclusions in the last week."

Jobs declined to comment on the practices of other companies such as Google that have also been included in the controversy, noting only that Apple intends to participate in discussions with federal legislators and regulatory agencies to reassure them about Apple's practices.

"I think Apple will be testifying," Jobs said. "They have asked us to come and we will honor their request of course."

Jobs also said it will be interesting to see how aggressively the press tracks the issue and looks at what other players in the industry do.

"Some of them don't do what we do," Jobs said. "That's for sure."

Jobs was joined on the call by Apple executives Phil Schiller and Scott Forstall, and All Things Digital will be posting a more thorough recap of the interview shortly.

Related roundups: iPhone 5c, iPhone 5s, iPhone 6

Top Rated Comments

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43 months ago
Apple's attitude about this stuf has always been very positive. I'm totally willing to believe that all this stuff was an oversight since believing that matches what they've said in the past.
Rating: 15 Votes
43 months ago
Yeah - I'm glad Apple thinks education is the issue. After all - their education on Antennae did a world of good :rolleyes:
Rating: 13 Votes
43 months ago

We iPhone and 3G iPad owners are plenty upset by this as well.


Well, to be fair, you express hate toward Apple constantly. And given the conspiracy ideas in your signature, you are plenty upset about lots of things in your life. So I would hardly consider you a typical case. Apple could offer free computers tomorrow and you'd instantly post a message expressing your hatred of Apple for doing that.
Rating: 13 Votes
43 months ago
All the while the real Big Brother, Google, gets surprisingly little scrutiny from the American press.
Rating: 10 Votes
43 months ago
This tracking stuff is all the Apple haters fault. All the non-iPhone owners are the one's making a big deal about it. Can't wait to buy a white iPhone tomorrow so Apple can track 2 phones I own.
Rating: 9 Votes
43 months ago

Apple's attitude about this stuf has always been very positive. I'm totally willing to believe that all this stuff was an oversight since believing that matches what they've said in the past.


Agreed. More often than not, Apple has tried to side with the user's interests. It's good business practice for them since an angry customer is not a good customer. And since their business model depends on people spending hard-earned cash for products, they need to make their users happy.

Wall Street and the marketplace seem to think they are doing an overall good job.
Rating: 8 Votes
43 months ago
I am not defending Full of Win. I sincerely am not.

But some people should keep in mind that it's entirely possible to love a company's products while not liking part or all of the actual company or how they operate on given occasions.

It's very easy for some here to just throw out the term troll and hater just because someone isn't accepting of Apple's PR, etc.

Now go ahead an tag this with your "-1" too :)
Rating: 6 Votes
43 months ago
Well, as I said before

NUTTY FOLKS: OMG Apple keeps a copy of some wifi stations on my phone. It's a huge privacy violation!

FACT: Apple doesn't access the database cache, emails, passwords, photos on your phone either.


Agreed. More often than not, Apple has tried to side with the user's interests. It's good business practice for them since an angry customer is not a good customer. And since their business model depends on people spending hard-earned cash for products, they need to make their users happy.

Wall Street and the marketplace seem to think they are doing an overall good job.


Exactly.
Rating: 5 Votes
43 months ago

I am not defending Full of Win. I sincerely am not...


Problem is that his information is not factual. It's FUD.
Rating: 5 Votes
43 months ago





I don't hate Apple, just many of the things they do. Most Apple products I love.


Then I would suggest you learn to rephrase your statements, because you come across as a clear Apple hater.
Rating: 5 Votes

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