Preparations for White iPhone 4 Launch Continue

Engadget posts photos of a shipment of white iPhone 4s that have reportedly arrived at a Belgian retailer just ahead of the launch, indicating that Apple's distribution channels now have stock in position for immediate availability as soon as the launch occurs.

Meanwhile, German sites Macerkopf and iFun.de have noted the existence of promotional banners already in place on T-Mobile's site indicating a launch of the white iPhone 4 in that country on April 28th. The images have, however, already been removed from T-Mobile's site as the carrier has no doubt already reacted to the publicity of these reports.

Macerkopf also indicates that Apple's own retail stores in the U.S. have received promotional materials for the white iPhone 4, preparing to roll out the new signage in support of the device's release.
Top Rated Comments
(View all)Still seems odd they would ship this now and not just offer it with whatever version (iPhone 4s... iPhone 5...) they're revamping later this summer.
Well it doesn't when there will still be an excess of a million iPhone 4s sold before the next iPhone is released. Especially if Apple will continue to sell the iPhone 4 after the iPhone 5 is released. Then it wouldn't make sense to delay the white iPhone any longer than necessary.
Still seems odd they would ship this now and not just offer it with whatever version (iPhone 4s... iPhone 5...) they're revamping later this summer.
September is not summer.
Well technically it is until Sept. 23rd. Just saying.
Also it seems really odd to actually 'launch' these this late in the products cycle doesn't it?
they look fat.
It looks phat :p
If there's plenty of stock I'm gonna pick one up on Thursday :)
Anyone else notice that the box seems flatter and wider than the box for the black iPhone 4's. You can notice it alot from the top down shot of the boxes.
I think it's because the charger in the box is bigger for Europeans
Yay a white iPhone of the current model that is almost a year late from its original launch.
Nice rip-off going on here, people will go buy this white iPhone and a few months later we will have the iPhone 5 available in both colors.
Ridiculous they even bothered releasing it so late, should have just saved it for the next gen.
rediculous for 'you'.
but not from a business point of view. there are some countries that iphone are only just entering the market now, like korea. also the device will sell just because its white, and the model is older now so plans can be had cheaper.
i can get one on a plan today and put $0 zero down as apposed to an iphone 5 later this year for $199. - its the biggest selling smart phone and makes up half of Apple's profit.
Odd:
Package not shrink wrapped
No photos of the actual devices
Apparently up to FIRST weekend of September is considered summer by some. That's nowhere close to 75%. Might want to take some math classes.
What a dumb-a**.
Odd:
Apparently up to FIRST weekend of September is considered summer by some. That's nowhere close to 75%. Might want to take some math classes.
Maybe you should check when summer officially ends.
http://www.almanac.com/content/first-day-seasons
This year it will be: "September 23, 5:05 A.M. EDT" - hardly qualifies as 'up to FIRST weekend.
[ Read All Comments ]

As noted by ifoAppleStore, Apple is continuing its trickle of retail store openings this week with a new location opening on Friday, May 25 in Paris. The new Les Quatre Temps store will be...
TiVo owners can control their devices via an iOS app on the iPhone and iPad, but -- for the moment -- can only watch shows on their television.
But that's all going to change in a few months....
Binary Nights has dropped the price of its file-transfer app ForkLift to $0.99, down from $29.99, for a limited time.
ForkLift is a well-reviewed file management app that offers FTP, SFTP,...
Our sister-site TouchArcade notes that Chillingo's excellent physics puzzler Feed Me Oil is free today for both the iPhone and iPad. It's normally $0.99 for iPhone and $1.99 for iPad....