Apple's annual developer conference in San Francisco.
Apple to Introduce New Final Cut Pro on April 12th?
ProVideoCoalition claims to have heard rumors that Apple is planning to use the Final Cut Pro User Group SuperMeet to announce the next version of Final Cut Pro.
Philip Bloom just confirmed with me that Canon has canceled his appearance at the Supermeet. Canon was told last night that Apple has demanded ALL lecturn or stage time exclusively. Some sponsors who were not using presenters may continue to sponsor the Vegas event, but none of them will be presenting on the stage.The post goes on to talk about other sponsors including Avid that have had their sponsorship canceled for the event.
Apple has been known to be prepping a new version of Final Cut Pro and according to early reports the changes were described as "dramatic and ambitious". While the SuperMeet seems a strange venue for Apple to announce a new product, Apple has been taking a somewhat unusual approach to promoting and previewing this product. Earlier this year, Apple invited individuals including Final Cut Pro author Larry Jordon to a hands on. Jordan describes what he can of the preview meeting:
I've Seen The New Version of Final Cut Pro... and it's a jaw-dropper. Last week, Apple invited a few folks, including me, to a short meeting in Cupertino where they previewed the up-coming version of Final Cut Pro. While I am under NDA and cant talk about what I saw, I CAN tell you the meeting happened and that it showcased the new Final Cut Pro. While the invited crowd was small, it was a Who's Who of leaders in the post-production community. I felt like I was standing on the red carpet at an awards show, watching all the stars walk past.The 2011 NAB also kicks off starting on April 9th and runs until April 14th. (Thanks, Charlie Sanchez)