Apple Releases 'We Believe' Commercial for iPad 2
Apple today released its first television commercial for the iPad 2, taking a philosophical approach to focus on the experience of using the device rather highlighting its technical capabilities or specific features.
This is what we believe. Technology alone is not enough. Faster, thinner, lighter...those are all good things. But when technology gets out of the way, everything becomes more delightful...even magical. That's when you leap forward. That's when you end up with something like this.
The new ad has been posted on Apple's iPad page and on its YouTube page.Top Rated Comments
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15 months ago
interesting. Wonder if they'll keep variations of this in rotation while adding model-specific ones?
15 months ago
I really like this ad. Maybe this will be the new direction of Apple's marketing?
15 months ago
This ad will never work. People want ads that make them feel like teenage boys. I know this from Android ads. Steel and lasers, Apple. Steel and lasers!
15 months ago
Juxtaposition of medical apps to a simple preschool numbers trace shows the broad appeal and power. Sorry competitors, if you think this is just about a web browser on a tablet you clearly have no vision. Apple is yet again skating to where the puck is going.
Also - Peter Coyote's voice always adds gravitas.
Also - Peter Coyote's voice always adds gravitas.
15 months ago
amazing commercial that gets to the core of why the apple experience is so good. kudos marketing team.
15 months ago
"Technology gets out of the way"
That's why I got a Mac/iPhone in the first place. Get out of my way, Windows/Android!
That's why I got a Mac/iPhone in the first place. Get out of my way, Windows/Android!
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