Apple's annual developer conference in San Francisco.
Apple Releases 'We Believe' Commercial for iPad 2
Apple today released its first television commercial for the iPad 2, taking a philosophical approach to focus on the experience of using the device rather highlighting its technical capabilities or specific features.
This is what we believe. Technology alone is not enough. Faster, thinner, lighter...those are all good things. But when technology gets out of the way, everything becomes more delightful...even magical. That's when you leap forward. That's when you end up with something like this.The new ad has been posted on Apple's iPad page and on its YouTube page.