Apple Launches 'iAd Producer' Tool
Apple has just launched a new software tool called iAd Producer (via MacStories).
iAd Producer makes it easy for you to design and assemble high-impact, interactive content for iAd. iAd Producer automatically manages the HTML5, CSS3 and JavaScript behind your iAd to make creating beautiful, motion-rich iAd content as easy as point and click.
The tool is available for members of the iOS developer program and significantly opens up the iAd creation. While Apple's iAds have generally been seen as a success, the slow content creation process has been cited as significant hurdle for some of their early partners. Prior to this tool, it was said that Apple handled all of the ad creation in house.Apple's choice to use HTML5 for iAd creation has likely been part of this issue as the tools have not been as mature as those for Adobe Flash. iAd Producer offers visual layout and design with Page Templates, Pre-built animations/effects, advanced Javascript editing and more.
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I really hope this is the start of something big rather than a single purpose tool for adverts.
I really hope this is the start of something big rather than a single purpose tool for adverts.
Yes, let's hope Apple won't stop here.
This could grow into a Dreamweaver-like* Mac program if they keep at it. Here's hoping!
* (Well, probably more like Flash (the creator, not the viewer) than Dreamweaver, but you get the idea.)
Yes let's make it easier to make those things I ignor and acidently tap on from time to time :apple::mad:
I actually click on them from time to time. The other day I clicked on the GE one and it was probably the most bizarre thing ever. It had some interaction followed by singing. It is really weird lol
Yes, let's hope Apple won't stop here.
This could grow into a Dreamweaver-like* Mac program if they keep at it. Here's hoping!
* (Well, probably more like Flash (the creator, not the viewer) than Dreamweaver, but you get the idea.)
Or a better iWeb (or what iWeb should have been ;))
One can dream!
This could be a precursor to apple simply releasing an HTML/CSS/JS editor, which is a more interesting idea than iAds.
I was thinking the other day if Apple can't "justify" resources for the Pro tools team to build the kick ass HTML 5/JS/CSS 3 editor that everyone wants then surely their must be a case for the iAd team to make one.
I really hope this is the start of something big rather than a single purpose tool for adverts.
Yes, let's hope Apple won't stop here.
This could grow into a Dreamweaver-like* Mac program if they keep at it. Here's hoping!
* (Well, probably more like Flash (the creator, not the viewer) than Dreamweaver, but you get the idea.)
Yes! Could we use this tool to make websites? If not, I really hope Apple will make a tool that would allow really cool HTML5 content creation, to truly compete with Flash.
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