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iPad Predicted to Represent 2% of North American Web Traffic by End of 2011


All Things Digital reports on new research from ad firm Chitika predicting that the iPad will account for over 2% of all Web traffic in North America by the end of next year.

As of this month, the iPad accounts for 0.83 percent of all traffic on Chitika's network, research director Daniel Ruby tells me. And at current growth rates, which have been steady since the device's launch, it should hit 2.3 percent by the end of next year.

Chitika offers an extensive ad network serving over three billion ads per month on over 100,000 sites, and thus serves as a reasonable gauge of Web traffic in general.

Ruby also notes that the iPad is already matching Linux in terms of Web market share in North America according to Chitika's numbers. A report several months ago indicated that iOS as a whole had surpassed Linux on a global usage share basis, but did not break out iPad-specific numbers.

Data from the third quarter of 2010 released earlier this week estimated that the iPad represents 8% of worldwide mobile PC sales, nearly double the share of Apple's Mac notebook lines.

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19 months ago
Good news if the traffic is via Safari or other browsers and not the closed app world.
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19 months ago
The more the better -- should bode well for HTML-5 adoption.
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19 months ago
North America or USA? It is not the same.
America or USA? It is not the same.

http://en.wikipedia.org/wiki/North_America
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19 months ago

North America or USA? It is not the same.
America or USA? It is not the same.

http://en.wikipedia.org/wiki/North_America


Good question.
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19 months ago

at current growth rates, which have been steady since the device's launch


Heh, just wait till Christmas is over, and then iPad 2.0 next year. That trend line growth rate is going to increase very soon.
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19 months ago

North America or USA? It is not the same.
America or USA? It is not the same.

http://en.wikipedia.org/wiki/North_America


They say "North America".... US and Canada.
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19 months ago
Personally... I think they're underestimating. If iPad 2.0 does not disappoint (which I know... there are a couple members here that if SJ doesn't deliver their iPad on a silver platter and do their laundry, they'll be disappointed no matter what Apple does... :D )... anyway... if iPad 2.0 is a strong as indications may be and Apple keeps upping the game like they have, I think the numbers are low. I know way too many people that want one but are waiting for 2.0.
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19 months ago
It has to be so because Chitika is extremely competent in making Ipad "projections". Like the time they projected the initial sales projections and counted every sold Ipad initially twice and finally four or five times until giving up the project altogether.

Funny that they've got guts to be back making projections. And funny that MacRumors editors don't remember the epic failures of past. But hey, a rumor is a rumor is site traffic!
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19 months ago

Good news if the traffic is via Safari or other browsers and not the closed app world.


WEB TRAFFIC.

And it's not app world. :rolleyes:
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19 months ago
If true, that is a harsh blow to Linux. Simple (some would say dumbed down) and inexpensive would seem to trump free but too complicated to be used by most people.

Seems obvious, and I would bet that is how it will shake out, but don't over simplify. Open source work in general, including Linux, has done a lot for Apple. I hope the relationship doesn't sour. Linux makes a good development environment, and great servers, and many Apple projects would be far less if OSS weren't around.
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