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Hasbro to Launch $30 'My3D' Accessory for iPhone and iPod Touch


The Associated Press reports that toy company Hasbro is set to unveil a new device called "My3D" that will allow iPhone and iPod touch users to view 3-D content on their devices.

It promises three-dimensional content that offers a 360-degree experience in gaming, virtual travel experiences and entertainment content. It's aimed at both children and adults.

The device, which resembles a pair of binoculars with a slot in which users insert their iPod or iPhone, will be priced at $30. It will be available starting next spring at stores where Apple's iPhones and iPod Touches are available.

According to the report, Apple assisted Hasbro with development of the My3D accessory, which will require specialized apps to support display of the 3-D content. Hasbro has teamed with Dreamworks Animation, as well as a forthcoming 3-D TV network backed by Discovery, Sony, and IMAX, to produce content for the device.

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17 months ago
This looks promising, not bad price either.
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17 months ago
Looks like a Virtual Boy.
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17 months ago
I wear glasses so this probably won't work for me. I haven't been able to use a ViewMaster in decades and that's what this looks like. :mad:
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17 months ago
am i the only one who finds 3d to be unenjoying tec
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17 months ago
I am really getting tired of 3D everywhere. Can't wait for the trend to be over (again)
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17 months ago
Awesome, I want one. Can you strap it to your head?
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17 months ago
cool but glasses with a usb cord from phone to glasses would be way cool.

:o
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17 months ago
Yay for headaches! :-)
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17 months ago
Brilliant move by Hasbro. I loved my Viewmaster. I still have an antique Stereo viewer w/ some old cards. I don't see using something like this 24/7 - but it's a neat gadget - esp. for kids (although I wouldn't put an iPod Touch or iPhone in the hands of an unsupervised child) that could keep them occupied while in a doctor's office waiting room, etc.
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17 months ago
Will they be compatable with the Apple TV2? You know 3D movies will be great if I dont have to buy a new tv!
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