Amazon has taken Apple head on in their latest commercial for their Kindle e-reader:
The ad, shown here, features a guy sitting poolside in a t-shirt and shorts struggling to read an e-book on a black LCD-screen device that looks an awful lot like an iPad.
Next to him, a gal in a bikini is enjoying reading on her Kindle, featuring an E Ink screen that looks so clear in the sun that she can even read with sunglasses on. She tells iPad guy shes able to read in the sun because shes got a Kindle, which cost less than her sunglasses.
The ad points out that the iPad's screen is less readable in direct sunlight as compared to the Kindles e-ink screen. While the iPad is a more fully functional device than the Kindle, it overlaps the Kindle's e-reader usage with Apple's iBooks application.
Thursday November 5, 2026 12:59 am PST by Tim Hardwick
Apple is releasing five new products this Friday, November 6, following pre-orders that opened last week, including its first touchscreen MacBook Pro models.
The following new products will be available from tomorrow:
iPad mini with OLED display and A20 Pro chip
iMac with M6 chip
14-inch MacBook Pro with M6 chip
14-inch MacBook Pro with OLED touchscreen
16-inch MacBook Pro with OLED...
Tuesday November 3, 2026 7:34 am PST by Joe Rossignol
Apple today announced that its Festival Place store in Basingstoke, England will be permanently closing on Saturday, November 21.
Apple Festival Place
Apple had already announced that the store would be closing in November, but it had not provided the public with a specific date until now.
Apple's store inside the Festival Place shopping center opened in 2011, so it had a 15-year run....
YouTuber Marques Brownlee has switched back to the iPhone 18 Pro after spending more than two weeks with the iPhone Duo. On the latest episode of the "Waveform" podcast, Brownlee said he missed the Pro's cameras and Face ID. He added that he would miss opening the iPhone Duo, using it in portrait, and reading on the larger screen.
Despite strong initial demand for Apple's first foldable...
