Fortune Again Names Apple World's Most Admired Company
In the
2010 edition of its annual ranking of "World's Most Admired Companies",
Fortune placed Apple at the top of the list for the third year in a row and by the highest margin ever in the survey's ten-year history. Apple was followed in the rankings by Google, Berkshire Hathaway, Johnson & Johnson, and Amazon.
What makes Apple so admired? Product, product, product. This is the company that changed the way we do everything from buy music to design products to engage with the world around us. Its track record for innovation and fierce consumer loyalty translates into tremendous respect across business' highest ranks.
As BMW CEO Norbert Reithofer puts it, "The whole world held its breath before the iPad was announced. That's brand management at its very best."
Reithofer also ranked Apple CEO Steve Jobs as his most admired CEO. And beyond the overall crown, Apple took the top spot in the sub-category of Innovation while placing second in People Management. The company was also recognized as fourth in Quality of Products/Services and in a tie for sixth with Amazon in Management Quality.
Fortune's rankings were based on a poll of 4,200 corporate executives, directors, and industry analysts.
Popular Stories
Apple is launching five new products on Friday, November 6, following pre-orders that opened last week, including its first touchscreen MacBook Pro models.
The following new products will be available from today:
iPad mini with OLED display and A20 Pro chip
iMac with M6 chip
14-inch MacBook Pro with M6 chip
14-inch MacBook Pro with OLED touchscreen
16-inch MacBook Pro with OLED...
Apple is sending email surveys to some iPhone Duo buyers to get feedback on display size, crease, under-display camera, and other features.
The first question asks why the buyer chose the iPhone Duo now, with answers like "I wanted to try Apple's first foldable," "It was an impulse purchase," and "I expect smartphone prices to increase."
Other questions ask about the size of the iPhone...
Apple plans to merge the iPhone's Action button with the Camera Control starting next year, according to the leaker known as "Instant Digital."
In a new post on Weibo, the leaker claimed that a single press of the combined button would open the camera, while a long press would trigger the function assigned to the Action button. They explicitly clarified that the dedicated Action button would ...
