Fortune Again Names Apple World's Most Admired Company
In the 2010 edition of its annual ranking of "World's Most Admired Companies", Fortune placed Apple at the top of the list for the third year in a row and by the highest margin ever in the survey's ten-year history. Apple was followed in the rankings by Google, Berkshire Hathaway, Johnson & Johnson, and Amazon.
What makes Apple so admired? Product, product, product. This is the company that changed the way we do everything from buy music to design products to engage with the world around us. Its track record for innovation and fierce consumer loyalty translates into tremendous respect across business' highest ranks.
As BMW CEO Norbert Reithofer puts it, "The whole world held its breath before the iPad was announced. That's brand management at its very best."
Fortune's rankings were based on a poll of 4,200 corporate executives, directors, and industry analysts.
Top Rated Comments
(View all)
29 months ago
I admire lots of companies including Apple but its time to hand it over.
Fortune need to realise that if there is no new winners in the list it is a lot like ignoring the F1 because you know Ferrari can win it year-on-year. It's not newsworthy anymore Fortune.
Fortune need to realise that if there is no new winners in the list it is a lot like ignoring the F1 because you know Ferrari can win it year-on-year. It's not newsworthy anymore Fortune.
29 months ago
This is all relative.
I am not buying this one, it has to be bribed or more HYPE!
I am not buying this one, it has to be bribed or more HYPE!
29 months ago
As BMW CEO Norbert Reithofer puts it, "The whole world held its breath before the iPad was announced. That's brand management at its very best."
And after it was announced, the whole world let out a sigh signifying a letdown...
29 months ago
Google is going to drop like a stone in this type of ranking in the coming years when their dodgy privacy practices and Microsoft-like behavior are exposed.
29 months ago
Yes! I live for threads like this. My productivivty is tanking already...
Being admired by other executives is very different than being admired by the public, although Apple's recent success seems to indicate that the public admires it too.
Being admired by other executives is very different than being admired by the public, although Apple's recent success seems to indicate that the public admires it too.
29 months ago
This is all relative.
I am not buying this one, it has to be bribed or more HYPE!
Looks like Apple managed to bribe EVERYONE, EVERY YEAR.
And the hype with Apple is always backed up by substance.
29 months ago
Uh oh, Apple praise? Unleash the trolls!
How could it not be Microsoft? The injustice of it all...
How could it not be Microsoft? The injustice of it all...
29 months ago
I admired them too.
but gotta focus on hardwares too, not just softwares.
plus.. release mbp and 13" with anti glare
but gotta focus on hardwares too, not just softwares.
plus.. release mbp and 13" with anti glare
[ Read All Comments ]
Reuters reports that China Mobile Chairman Xi Guohua has once again publicly stated that the world's largest mobile phone carrier is engaged in talks with Apple about offering the iPhone to its...
Apple has filed a motion to dismiss in a case filed by customers over alleged misleading advertising depicting the Siri technology in the iPhone 4S. The lawsuit, filed in March, alleges that...
The American Customer Satisfaction Index (ASCI) today released its latest rankings of customer satisfaction in the United States for mobile phones and a number of products and services, with the new...
Business Insider reports on a new research note from Macquarie analyst Ben Schacter, who claims that Google is working to bring a version of its Chrome browser to iOS devices. According to the...
Seventeen more states have joined the antitrust lawsuit against Apple and several book publishing houses over the pricing of ebooks. Perhaps more interesting are certain details released in the...
