Apple Ranks Third in BusinessWeek Customer Service Rankings
In Bloomberg BusinessWeek's fourth annual customer service rankings released late last week, Apple placed third behind catalog retail site L.L. Bean and insurance company USAA, a new high for the company. According to the report, which combined data from consumer satisfaction firm J.D. Power with survey results from over 1,000 of the magazine's own readers, Apple scored A+ ratings for both "quality of staff" and "efficiency of service".
The company's sleek devices and user-friendly software aren't its only innovations. Appointments at Apple's (AAPL) "Genius Bars" and its roving in-store checkout clerks are just two ways the company has pioneered new approaches to customer service. The iPhone maker is likely got a bump this year as more companies created customer-friendly apps for their own services, helping to burnish Apple's customer service brand.
Other metrics included in the survey were the percentage of survey respondents who would "definitely recommend" the Apple brand (66%) and "definitely repurchase" from Apple (58%). The only other computer manufacturer to make the list of top 25 companies was Dell, which checked in at #23.Apple improved from 20th place in last year's study on the basis of strong improvement in the "quality of staff" category. Apple had ranked 21st in 2008 and 18th in 2007.
Top Rated Comments
(View all)
Hard to believe with all the bitching and moaning that goes on in here :)
Congrats to Apple
Hard to believe with all the bitching and moaning that goes on in here :)
People usually don't praise companies 'just because' on forums. If they do they're fan boys. I take all the female dogging and complaining with a 50lb block of salt.
People usually don't praise companies 'just because' on forums. If they do they're fan boys. I take all the female dogging and complaining with a 50lb block of salt.
Exactly, and that is why my comment was tongue in cheek
While all of the complainers here feel they are in the vast majority
They are in fact a very small minority
Fortunately I haven't had to experience Apple's user support yet, because my stuff is still working. I hope it'll stay that way. :p
Exactly, and that is why my comment was tongue in cheek
While all of the complainers here feel they are in the vast majority
They are in fact a very small minority
It's good to see proof of this come up every now and then! It's easy to forget.
While I had to technically wait in line while buying my iPhone, it didn't really feel like it because I was still shopping at the same time. In fact, I wasn't done browsing when the time came around to actually slide my card and purchase my iPhone and I stuck around a bit longer. It was recommended that I stick around for 5-10min to make sure my service had come online anyways.
When my 15" 2008 MBP had that dreaded green line on the screen due to a manufacturing error, I've never had such an easy time getting a part on my computer replaced (First Apple product I've owned in 15 years). For almost the exact same problem with an HP monitor, the store I had bought it from would not take it back, I had to wait for a cardboard coffin to come in, mail it in, then get it mailed back.
24 hour turn around vr 5-10 business day turnaround = obvious winner.
when i returned a broken coffee maker to Canadian Tire, i certainly didn't have to wait for an appointment with any type of "genius" to exchange it.
/bitter rant
[ Read All Comments ]
Analytics firm Chitika today released a report showing that by its metrics iOS has now surpassed OS X in overall web traffic share in the United States. Chitika's methodology involves an analysis...
One of the most frequent reasons for an iPhone to go on a trip to the Apple Store's Genius Bar is because of water damage. Typically, a water damaged iPhone can be replaced for a flat $199...
TheVerge's Joshua Topolsky summarizes the iPad 3 casing findings reported earlier today, but also adds his own sources regarding some details of the iPad 3.
Image from RepairLabs
As...
Last July, Apple discontinued the white MacBook from its consumer lineup, pushing consumers toward the company's popular MacBook Air line or the 13-inch MacBook Pro. The company didn't kill...
Popular iPhone Twitter client Tweetbot has finally arrived on the iPad, with a user interface instantly familiar to any current Tweetbot user. Designed for the Twitter power-user, Tweetbot packs a...
