Apple-Backed Imagination Technologies Announces PowerVR SGX545 Mobile Graphics Chip
Imagination Technologies today announced the launch of its PowerVR SGX545 graphics IP core, a new, high-end addition to the company's SGX series already used in the iPhone 3GS and third-generation iPod touch. In comparison to the SGX535 used in Apple's current handheld devices, the new SGX545 offers a number of enhancements, including increased performance of 40 million polygons per second (up from 28 million in the SGX535).
Says Tony King-Smith, VP Marketing, Imagination: "Combining our many years of experience in the embedded, mobile and PC-based DirectX graphics worlds, POWERVR SGX 545 takes the possibilities of hand-held graphics to a new level by delivering a full DirectX 10.1 and OpenGL 3.x feature set as well as delivering GPU powered OpenCL heterogeneous parallel processing capabilities for the mobile and embedded markets. This makes POWERVR SGX545 a compelling solution for application processor SoC designers targeting the next generation of netbook and MID mobile products demanding exceptional graphics capabilities."
Imagination Technologies notes that the design has proven in test chips and has already been "licensed by a lead partner." While the partner is unnamed, Apple was revealed as a licensee and investor in Imagination Technologies in late 2008, and raised its stake in the company a few months later, signaling a strong interest in Imagination Technologies' product pipeline.
The PowerVR SGX545 combined with the Dual Core Cortex A9 ARM processor could be an alternative Apple Tablet option to the NVIDIA Tegra 2 platform released yesterday. It's not clear how this combination would compare to the NVIDIA solution in both performance and battery life.
Popular Stories
Apple may have canceled the super scratch resistant anti-reflective display coating that it planned to use for the iPhone 17 Pro models, according to a source with reliable information that spoke to MacRumors.
Last spring, Weibo leaker Instant Digital suggested Apple was working on a new anti-reflective display layer that was more scratch resistant than the Ceramic Shield. We haven't heard...
Apple has completed Engineering Validation Testing (EVT) for at least one iPhone 17 model, according to a paywalled preview of an upcoming DigiTimes report.
iPhone 17 Air mockup based on rumored design
The EVT stage involves Apple testing iPhone 17 prototypes to ensure the hardware works as expected. There are still DVT (Design Validation Test) and PVT (Production Validation Test) stages to...
Apple will likely manufacture its 20th anniversary iPhone models in China, despite broader efforts to shift production to India, according to Bloomberg's Mark Gurman.
In 2027, Apple is planning a "major shake-up" for the iPhone lineup to mark two decades since the original model launched. Gurman's previous reporting indicates the company will introduce a foldable iPhone alongside a "bold"...
This week marks the 10th anniversary of the Apple Watch, which launched on April 24, 2015. Yesterday, we recapped features rumored for the Apple Watch Series 11, but since 2015, the Apple Watch has also branched out into the Apple Watch Ultra and the Apple Watch SE, so we thought we'd take a look at what's next for those product lines, too.
2025 Apple Watch Ultra 3
Apple didn't update the...
Apple is preparing to launch a dramatically thinner iPhone this September, and if recent leaks are anything to go by, the so-called iPhone 17 Air could boast one of the most radical design shifts in recent years.
iPhone 17 Air dummy model alongside iPhone 16 Pro (credit: AppleTrack)
At just 5.5mm thick (excluding a slightly raised camera bump), the 6.6-inch iPhone 17 Air is expected to become ...
All upcoming iPhone 17 models will come equipped with 12GB of RAM to support Apple Intelligence, according to the Weibo-based leaker Digital Chat Station.
The claim from the Chinese leaker, who has sources within Apple's supply chain, comes a few days after industry analyst Ming-Chi Kuo said that the iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro Max will all be equipped with 12GB of RAM.
...
While the iPhone 17 Pro and iPhone 17 Pro Max are not expected to launch until September, there are already plenty of rumors about the devices.
Below, we recap key changes rumored for the iPhone 17 Pro models as of April 2025:
Aluminum frame: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and iPhone 16 Pro models have a titanium frame, and the iPhone ...
Despite being more than two years old, Apple's AirPods Pro 2 still dominate the premium wireless‑earbud space, thanks to a potent mix of top‑tier audio, class‑leading noise cancellation, and Apple's habit of delivering major new features through software updates. With AirPods Pro 3 widely expected to arrive in 2025, prospective buyers now face a familiar dilemma: snap up the proven...
