Apple's Quarterly iPhone and Overall Sales Estimates Continue to Rise
Just two weeks ago, a suggestion that Apple could sell 10 million iPhones during the current quarter began to make its way around the Mac investor and rumor communities. At the time, the claim was significantly higher than analysts' consensus in the 8-9 million range, and was thus viewed with some skepticism.
Tech Trader Daily today reports on an Apple stock upgrade from Broadpoint AmTech analyst Brian Marshall, who has done things one better by pushing his quarterly iPhone sales estimates to 11.3 million on the strength of international sales.
Meanwhile, Broadpoint.AmTech analyst Brian Marshall boosted his target this morning to $260, from $235, repeating his Buy rating. Marshall's note focused on explaining his higher-than-consensus estimate for December quarter iPhone sales: he sees 11.3 million units in the quarter, above the Street at an estimated 8.8 million. Marshall sees U.S. units down 20% sequentially, to about 2.5 million units, but with international units more than doubling sequentially to 8.8 million units.
Marshall's view has yet to spread to other industry analysts, however, as consensus iPhone shipments for the quarter remain slightly under 9 million.
Other analysts are upping their overall forecasts for Apple though, as Digital Daily notes that Thomas Weisel Partners analyst Doug Reid has boosted his sales predictions, particularly for the company's iMac line that was revamped in October. Reid's industry checks indicate very strong demand likely leading to yet another outstanding quarter for Apple.
In the wake of today's analyst upgrades, Apple's stock hit a new all-time high of $213.95 before settling back to close at $211.67.
Popular Stories
Apple has announced it will be holding a special event on Tuesday, May 7 at 7 a.m. Pacific Time (10 a.m. Eastern Time), with a live stream to be available on Apple.com and on YouTube as usual. The event invitation has a tagline of "Let Loose" and shows an artistic render of an Apple Pencil, suggesting that iPads will be a focus of the event. Subscribe to the MacRumors YouTube channel for more ...
Apple today released several open source large language models (LLMs) that are designed to run on-device rather than through cloud servers. Called OpenELM (Open-source Efficient Language Models), the LLMs are available on the Hugging Face Hub, a community for sharing AI code. As outlined in a white paper [PDF], there are eight total OpenELM models, four of which were pre-trained using the...
Apple is set to unveil iOS 18 during its WWDC keynote on June 10, so the software update is a little over six weeks away from being announced. Below, we recap rumored features and changes planned for the iPhone with iOS 18. iOS 18 will reportedly be the "biggest" update in the iPhone's history, with new ChatGPT-inspired generative AI features, a more customizable Home Screen, and much more....
Apple has dropped the number of Vision Pro units that it plans to ship in 2024, going from an expected 700 to 800k units to just 400k to 450k units, according to Apple analyst Ming-Chi Kuo. Orders have been scaled back before the Vision Pro has launched in markets outside of the United States, which Kuo says is a sign that demand in the U.S. has "fallen sharply beyond expectations." As a...
Apple is finally planning a Calculator app for the iPad, over 14 years after launching the device, according to a source familiar with the matter. iPadOS 18 will include a built-in Calculator app for all iPad models that are compatible with the software update, which is expected to be unveiled during the opening keynote of Apple's annual developers conference WWDC on June 10. AppleInsider...
