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iPhone Claims 46% of Japanese Smartphone Market

MobileCrunch details a research report [Google translation] released last week by Japanese market research firm Impress R&D showing that the iPhone commands 46.1% of the smartphone market there.

For this year, Impress sees the 3G commanding 24.6% in this segment, while the 3GS contributes another 21.5%. The 3G was introduced in Japan in summer 2008 (the 3GS followed earlier this year). Sources in Japan say that the iPhone user base in Japan now stands at 3 million, which is an impressive 10% of the global userbase.

MobileCrunch points to very aggressive advertising, including widespread print and TV ads and competitive pricing, by wireless carrier SoftBank as being key to the iPhone's success in the market.

The Impress report also reveals unsurprisingly high data usage for iPhone customers, with 66.8% of iPhone 3G and 77.3% of iPhone 3GS users spending more than 30 minutes per day on data communications, well ahead of the 55.3% figure for the entire smartphone market.

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28 months ago
I love my iPhone 3Gs, and Softbank is a great carrier.
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28 months ago
So AT&T really has no excuse now. :)
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28 months ago
Impressive achievement by Apple! The next big issue is will Apple gain a monopoly on the Smartphone market?
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28 months ago
... That's because no one in Japan uses a smartphone.
Regular phones in Japan are powerful enough.. they have TVs and stuff on their phones. o.O
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28 months ago
I love my ipod Touch 3G! ;) I don't have yet an iphone :(
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28 months ago
Incredible if true. Good to see Apple getting serious about Japan. They have always struggled over there and it ought to be such a great market for them, with widespread interest in high-end products.
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28 months ago
Competitive pricing? What a novel idea.
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28 months ago
don't get me wrong. I fully believe in Uncle Stevie and all his products, but is this really possible when the iPhone doesn't have the features that ANALysts insist are key to adoption in Japan (i.e. Streaming TV, pay services like using phone for train fare, etc.)?

I was just in Tokyo in November, and I didn't see that many iPhones during all the times that I rode the train, went to work, and walked around different neighborhoods (ex: Shinjuku, Akihabara, Harajuku, Roppongi)

Yes, i know not everyone walks around with their cell phones in their hands, but for all the people that I did see with their cell phones out, only 3 out of a large number had iPhones.

btw, as always, regardless of good or bad numbers, :apple: forever always FTW

:D
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28 months ago

don't get me wrong. I fully believe in Uncle Stevie and all his products, but is this really possible when the iPhone doesn't have the features that ANALysts insist are key to adoption in Japan (i.e. Streaming TV, pay services like using phone for train fare, etc.)?

I was just in Tokyo in November, and I didn't see that many iPhones during all the times that I rode the train, went to work, and walked around different neighborhoods (ex: Shinjuku, Akihabara, Harajuku, Roppongi)

Yes, i know not everyone walks around with their cell phones in their hands, but for all the people that I did see with their cell phones out, only 3 out of a large number had iPhones.

btw, as always, regardless of good or bad numbers, :apple: forever always FTW

:D


Making a great phone takes a helluva lot more than shoving feature after feature into it. Anyone can do that.
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