NPD: U.S. Mac Ownership Grows, But Nearly 85% of Mac Households Also Own Windows PCs
According to market research firm NPD's 2009 Household Penetration Study, approximately 12% of U.S. computer-owning households have an Apple computer, up from 9% in last year's study. But of these Mac-owning households, nearly 85% of them also own at least one Windows PC.
Multiple computer ownership is a common thread in Apple computer households, with 66 percent of households owning three or more computers, compared to just 29 percent of Windows PC households. Apple owning households are decidedly more mobile as well, with 72 percent of them owning a notebook, whereas only 50 percent of households that have a Windows PC own a notebook.
The study also notes that Apple households tend to be more affluent than average computer households, and Apple owners also tend to own more types of consumer electronics devices (and twice as many of them) than the average computer-owning household.
Source: The NPD Group/2009 Household Penetration StudyThe study notes that because these characteristics place Apple owners at the forefront of consumer electronics, their purchasing decisions can be valuable to the industry as a measure of upcoming trends and popular products.
Popular Stories
In May, Apple agreed to pay $250 million to settle a U.S. class action lawsuit over Siri AI's delayed launch, and the settlement website is now live.
Apple will pay an estimated $25 per eligible iPhone to eligible customers, who can submit a claim via the settlement website between September 21 and December 21 of this year. The exact payment may be higher or lower than $25 depending on the...
Apple's 20th-anniversary iPhone lineup could feature slightly larger displays than the iPhone 18 Pro models, if a new leak shared on Weibo is accurate.
Prolific Chinese leaker Digital Chat Station claims that early iPhone 20 Pro display specifications include a 6.41-inch screen with a resolution of approximately 2,686 × 1,236 pixels, while the iPhone 20 Pro Max is said to have a 6.96-inch...
Apple is developing an all-new operating system that is essentially a mix of tvOS, watchOS, and iOS, according to Bloomberg's Mark Gurman.
In his latest Power On newsletter, Gurman reiterated that the operating system will feature a grid of app icons, widgets, and customizable clock faces.
The new software platform is intended for Apple's long-rumored smart home hub. With built-in facial...
