Apple has quietly discontinued the 40GB Apple TV overnight and reduced the price of the 160GB model down to $229. Previously, the 40GB and 160GB models were priced at $229 and $329, respectively.
Now Apple is offering only a single 160GB model at $229. The changes fulfill an analyst prediction based on slipping ship dates for the 40GB model.
The Apple TV hardware has remained essentially unchanged since its introduction with the exception of hard drive size. Apple has always referred to the AppleTV as a "hobby" project and is still exploring ways to expand the market. Meanwhile, a new report claims to have found evidence that Apple's new iTunes LP bundles were likely formatted specifically for the Apple TV. This would suggest we should see a major Apple TV software update in the near future.
Tuesday September 15, 2026 1:43 am PDT by Tim Hardwick
Apple today announced a new subscription initiative that turns paid iCloud+ subscriptions into a broader services bundle in more than 100 countries.
In select countries, Apple says every paid iCloud+ plan, including the cheapest 50GB tier, now includes Apple TV and Apple Arcade "at no additional cost," while family sharing extends the storage, TV and Arcade access to up to five people....
Tuesday September 8, 2026 10:19 am PDT by Joe Rossignol
The next Apple TV 4K will be equipped with an A19 or A19 Pro chip, according to evidence in Apple's code uncovered by MacRumors contributor Aaron Perris. In particular, the device's model identifier points towards the A19 generation of chips.
Accordingly, the next Apple TV would have 8GB or 12GB of RAM, up from 4GB in the current 2022 model with the A15 Bionic chip. Other rumored upgrades for...
Monday September 14, 2026 2:18 pm PDT by Joe Rossignol
The rumor that never ends: Bloomberg's Mark Gurman today reiterated that new Apple TV and HomePod mini models with Siri AI support remain on track to launch this year.
Other new products he expects this year: an all-new Apple home hub, an updated entry-level 14-inch MacBook Pro with an M6 chip, an iMac with an M6 chip, and an iPad mini with an OLED display. Apple often announces new products...
Apple's first foldable iPhone, with a book-style design featuring a 5.4-inch outer display and a 7.6-inch inner display with a minimal crease down the middle.
![Apple Watch Ultra 3 Drops to Record Low $599.97 on Amazon [Updated]](https://images.macrumors.com/t/99z85mg_XjeuFDPW3me6tOe0oOw=/112x112/article-new/2026/09/apple-watch-ultra-3-new.jpeg)
