Media event set for September 9, launch likely ~10 days later.
Apple's Latest Ads Continue to Respond to Microsoft's Campaign
The new ad called Top of the Line features actor Patrick Warburton who is best known for his portrayal of David Puddy from the Seinfeld sitcom. The new ad focuses on potential viruses and other "headaches" that may affect PCs, but not Macs. A second ad called Surprise was also posted today delivering a similar message.