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Apple's Latest Ads Continue to Respond to Microsoft's Campaign

Apple has started airing two more "Get a Mac" ads featuring Justin Long as "Mac" and John Hodgman as "PC". The latest ads continue to target Microsoft's aggressive Laptop Hunters campaign which has focused on Apple's relatively higher prices than comparably equipped PCs.


The new ad called Top of the Line features actor Patrick Warburton who is best known for his portrayal of David Puddy from the Seinfeld sitcom. The new ad focuses on potential viruses and other "headaches" that may affect PCs, but not Macs. A second ad called Surprise was also posted today delivering a similar message.

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36 months ago
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36 months ago
Wow I can't believe they've been running these since 2006!
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36 months ago
excelent Job surprise was the best one hopefully theres one more coming soon they usally do them in 3's?
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36 months ago
I like "Surprise." The other one was ehhh.
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36 months ago
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36 months ago
It's not as clever as I'd hope Apple would make it, but a decent response to those Laptop Hunter ads.
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36 months ago
Surprise was funny. The other one was just plain boring.
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36 months ago
David Puddy. Best known as Brock Samson.
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36 months ago
Slightly off topic, but I saw an HP ad a day or so ago where a girl is holding a laptop and going over all the benefits of it. The catch? Even though there was no face and the voice sounded different, she claimed to be "Lauren" and she was "still a PC." Already, the MS ads have jumped the shark. lol
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36 months ago
I too think surprise takes this one.

Just today I had to help someone with a windows. It was rather, well, slow and painful for me. Ugh! I have since returned home and am now typing on my mac and staring at my cinema display. :D
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