Apple Legal Demanded Microsoft Stop Laptop Hunters Ads
And you know why I know they're working? Because two weeks ago we got a call from the Apple legal department saying, hey -- this is a true story -- saying, "Hey, you need to stop running those ads, we lowered our prices." They took like $100 off or something. It was the greatest single phone call in the history that I've ever taken in business. (Applause.)
I did cartwheels down the hallway. At first I said, "Is this a joke? Who are you?" Not understanding what an opportunity. And so we're just going to keep running them and running them and running them.
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Good luck with that.
Did MS ask for the I'm a Mac ads to be pulled?
http://www.engadget.com/2009/07/15/microsoft-exec-says-apple-asked-them-stop-airing-laptop-hunters/
Personally, I think its quote a hoot! Apple asking Microsoft to stop posting "Anti-Apple" ads, especially when Apple have been doing the same with microsoft!
Turner said that he knows the ads are working because "two weeks ago we got a call from the Apple legal department saying [...] 'Hey, you need to stop running those ads, we lowered our prices.'" Turner further went on to note that "they took like $100 off or something," before stating to applause that it "was the greatest single phone call in the history that I've ever taken in business" -- though he did apparently take a minute to ask: "Is this a joke? Who are you?" In case you're wondering, Turner also confirmed that Microsoft is indeed "just going to keep running them and running them and running them."
Generally, a Mac does cost more for similar hardware, relative to a PC - but the TV commercials are, at best, vague about the specs on the PC laptops. I know the "hunter" mentions some features they would like to see, but we never see any real feature-for-feature comparison.
I'm not sure Apple can strike this down; it doesn't sound like Microsoft is being untruthful, and not even particularly misleading.
Comments on Engadget are having a field day with it.
And they have every right to. Apple is wrong on this one.
I can call the strike back questionable at best since many of those cheap PCs have no exact comparison to the Mac equivalent being compared. So they don't exactly tell the truth.
However, the ads work on less tech savy people. Its marketing. Apple took advantage of it, anyone can.
What Apple should really be doing is start changing their "Get a Mac" campaign ads and focus on something new and catchy; more so than "Laptop Hunters"
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