Apple Legal Demanded Microsoft Stop Laptop Hunters Ads

Not sure if this has been posted (or why it hasn't in case it hasn't) but this is sort of interesting:

http://news.cnet.com/8301-13579_3-10288022-37.html?part=rss&subj=news&tag=2547-1_3-0-20

Dear Apple,
Good luck with that.
Did MS ask for the I'm a Mac ads to be pulled?

I was just about to post this too!

http://www.engadget.com/2009/07/15/microsoft-exec-says-apple-asked-them-stop-airing-laptop-hunters/

Personally, I think its quote a hoot! Apple asking Microsoft to stop posting "Anti-Apple" ads, especially when Apple have been doing the same with microsoft!

Comments on Engadget are having a field day with it.

Turner said that he knows the ads are working because "two weeks ago we got a call from the Apple legal department saying [...] 'Hey, you need to stop running those ads, we lowered our prices.'" Turner further went on to note that "they took like $100 off or something," before stating to applause that it "was the greatest single phone call in the history that I've ever taken in business" -- though he did apparently take a minute to ask: "Is this a joke? Who are you?" In case you're wondering, Turner also confirmed that Microsoft is indeed "just going to keep running them and running them and running them."

Kevin Turner sure does sound like a tool.

I've seen the ads - while I don't necessarily think they tell the entire story, they do appear to tell a truthful story.

Generally, a Mac does cost more for similar hardware, relative to a PC - but the TV commercials are, at best, vague about the specs on the PC laptops. I know the "hunter" mentions some features they would like to see, but we never see any real feature-for-feature comparison.

I'm not sure Apple can strike this down; it doesn't sound like Microsoft is being untruthful, and not even particularly misleading.

Comments on Engadget are having a field day with it.

And they have every right to. Apple is wrong on this one.

Uh, this doesn't exactly sound credible. Even if Apple did call I highly doubt the MS guy didn't put their own spin on it (as anyone in the business would).

As much as I despise Microsoft, Apple has not right to dictate MS what it can air on the ad front. Apple aired "Get a Mac" ads, and they were great. No MS is striking back. All Apple can do is watch and innovate on a new advertising method.

I can call the strike back questionable at best since many of those cheap PCs have no exact comparison to the Mac equivalent being compared. So they don't exactly tell the truth.

However, the ads work on less tech savy people. Its marketing. Apple took advantage of it, anyone can.

What Apple should really be doing is start changing their "Get a Mac" campaign ads and focus on something new and catchy; more so than "Laptop Hunters"

The ads are misleading in many ways though...I can understand why mac is upset. I don't think they should be calling and asking for the ads to be removed that is just asking for it to be thrown in their face. It is a shame that the laptop hunter ads are working, because all they do is convince people to buy a windows laptop without actually offering any evidence or credible data to support it. I know the ads piss me off when I see them because they don't ever compare the two laptops feature for feature. It isn't illegal but it is crummy what Microsoft is doing.