Apple Briefly Approved 'Baby Shaker' App, Issues Apology
A 99-cent application by the name of 'Baby Shaker' appeared briefly in the App Store yesterday, but was quickly removed by Apple after an uproar from users who found it to be inappropriate and offensive. The simple application displayed a crying baby on the screen with the instruction being that users should listen to the crying for as long as possible before shaking the iPhone to make the baby stop.
The Associated Press reports that Apple issued a statement apologizing for approving the application and stating that its approval had been an error.
Apple spokeswoman Natalie Kerris said Thursday that the game was "deeply offensive" and said it should not have been approved for sale. "We sincerely apologize for this mistake," Kerris said in a statement.
The incident has put Apple's approval process in the spotlight again. Though in the past, Apple has been criticized for being too restrictive with publishable content in the App Store. They have previously rejected a number of apps from the App Store for a variety of reasons. SF Gate suggests that the incident may even make Apple become more conservative about App approvals in the future.
Popular Stories
Apple is releasing five new products this Friday, November 6, following pre-orders that opened last week, including its first touchscreen MacBook Pro models.
The following new products will be available from Friday:
iPad mini with OLED display and A20 Pro chip
iMac with M6 chip
14-inch MacBook Pro with M6 chip
14-inch MacBook Pro with OLED touchscreen
16-inch MacBook Pro with OLED...
Apple's busiest season isn't over yet. Far from it. With two hardware launch dates still to come in November, plus software updates and new smart home accessories running into December, there's more on the way from Apple before the end of 2026, so be sure to stick around.
Below, we've rounded up what's still coming, along with one date in particular that's worth watching if you're a holiday...
After announcing a new iPad mini with an OLED display earlier this month, Apple plans to release new iPad Air, iPad Pro, and entry-level iPad models in the first half of 2027, according to the latest word from Bloomberg's Mark Gurman.
In his Power On newsletter today, Gurman said the next iPad Air will also feature an OLED display, while he expects the next iPad Pro to be equipped with a...
