A Peek Inside Apple's Design Studio - MacRumors
Skip to Content

A Peek Inside Apple's Design Studio

153204 ive2 425

Gary Hustwit posts a rare photo of Apple's Jonathan Ive inside Apple's design studio.

We did a follow-up interview with Jony Ive at Apple in California last week, and enjoyed the opportunity of filming inside Apples design facilities. I felt like Charlie in Willy Wonka and the Chocolate Factory, except everything was made of shiny aluminum instead of candy. And there were no oompa loompas.

The movie called Objectified is an independent documentary about industrial design that will debut in March at South by Southwest:

It's a look at the creativity at work behind everything from toothbrushes to tech gadgets. It's about the people who re-examine, re-evaluate and re-invent our manufactured environment on a daily basis. It's about personal expression, identity, consumerism, and sustainability. It's about our relationship to mass-produced objects and, by extension, the people who design them.

Apple, of course, is amongst the companies featured.

Popular Stories

Four iPhone 18 Pro Colors Mock Feature

iPhone 18 Pro Launching in September With These 10 New Features

Monday April 20, 2026 7:13 am PDT by
While the iPhone 18 Pro and iPhone 18 Pro Max are not launching until September, there are already plenty of rumors about the devices. It was initially reported that the iPhone 18 Pro models would have fully under-screen Face ID, with only a front camera visible in the top-left corner of the screen. However, the latest rumors indicate that only one Face ID component will be moved under the...
Sad iPhone 18 Feature

Leaker: Apple to Downgrade iPhone 18 in Two Ways

Wednesday April 22, 2026 8:02 am PDT by
Following the emergence of a rumor that Apple is planning to downgrade the iPhone 18 to cut costs, further detail has emerged suggesting that display and chip specifications will see downgrades. Earlier this week, the leaker known as "Fixed Focus Digital" said that the iPhone 18 features "certain manufacturing downgrades" that bring it more into line with the low-cost iPhone 18e model. The...
Tim Cook Rainbow

Apple CEO Tim Cook Stepping Down, John Ternus Taking Over

Monday April 20, 2026 1:33 pm PDT by
Apple CEO Tim Cook is stepping down as Apple's chief executive officer, and hardware engineering chief John Ternus is set to take over, Apple announced today. Cook will continue on as Apple CEO through the summer, with Ternus set to join Apple's Board of Directors and take over as CEO on September 1, 2026. Cook is going to transition to executive chairman, and he will "assist with certain...

Top Rated Comments

zombitronic Avatar
225 months ago
Is that an iMouser I see in the background??

Score: 1 Votes (Like | Disagree)
225 months ago
Very cool. What a dream job.
Score: 1 Votes (Like | Disagree)
hobbbz Avatar
225 months ago
I know he makes plenty of money anyway but do you think Jony or Steve ever just says "Give me a [x]" and he gets a machine to keep?
Score: 1 Votes (Like | Disagree)