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Price Matching at Apple Retail Stores?

ifoAppleStore claims that Apple retail employees have the authority to match prices of other authorized retailers.

Apple has apparently fired the first shot in the holiday shopping battle, by announcing internally that retail store employees have the authority to match the prices of other authorized retailers.

Based on the site's comments, there is some debate about whether this is a new ability. Regardless, the issue is typically moot as retailers generally only offer Apple's products at the recommended retail price. The notable exception to this, however, has been sales surrounding Black Friday in which retailers offer instant discounts on Apple products.

BestBuy is already offering discounts up to $150 off on current Macs. If this policy is true, then similar discounts may be achievable at Apple's own retail stores. Apple's own Black Friday sales will be revealed on Friday, and other retailers such as Amazon and MacMall have offered both instant and mail-in rebates in the past.

iPhone app developers appear to be getting in on Black Friday discounts with numerous app sales tracked on AppShopper.com. Notable titles on sale include Spore Origins and Tetris, both 40% off.

Top Rated Comments

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42 months ago
I wish I was in the market for an Apple product. It's a weird feeling when you have 'everything.'
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42 months ago
Microcenter currently has early 2008 2.4 ghz MBPs for 1399. Seems like a sweet deal to pricematch.
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42 months ago
Only instant? No mail-in rebate matches?

Nah, that would be too good to be true.
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42 months ago

Microcenter currently has early 2008 2.4 ghz MBPs for 1399. Seems like a sweet deal to pricematch.


well, I don't think Apple retail sells discontinued models, so I don't think you'll be able to price match on that.

arn
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42 months ago

there is some debate about whether or not this is a new ability or not.


Pet peeve. :)
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42 months ago
way to boost the economy
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42 months ago
Considering how closely Apple regulates its resellers' advertised pricing, (MAP) this is not really a story. Maybe you can get your Mac for $1295 instead of $1299.
Rating: 0 Positives / 0 Negatives
42 months ago

Considering how closely Apple regulates its resellers' advertised pricing, (MAP) this is not really a story. Maybe you can get your Mac for $1295 instead of $1299.


I see you missed the part about "$150 off".
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42 months ago
Apple Stores should have had this policy in place all the time. It promotes shelf circulation and activity. You want to promote the attitude among consumers to say to one another, "Just buy it at the Apple Store, you will get a better deal." rather than the opposite.
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42 months ago
Hmmm, and to think that I was just telling the gf that I was going to buy all of my xmas gifts before I bought anything for myself...
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