Apple's PC Marketshare up to 14 Percent for February 2008
According to preliminary data from NPD, Apple reportedly achieved 14 percent of the U.S. retail PC market share in February 2008, up from 9% just a year ago. This represents 60 percent unit growth and 67 percent revenue growth year-over-year.
Mac Notebook sales were up 64% year-over-year and Mac Desktops up 55% year-over-year, with strong sales of the MacBook Air this February.
Unfortunately, historic NPD data is not publicly available. Previous reports of Apple marketshare have been gathered with very different methods so are not directly comparable. The trend, however, is consistent with reports of Apple's growing popularity.
In 2001, Apple launched their retail store initiative with the slogan "5% down, 95% to go", referring to market share.
Mac Notebook sales were up 64% year-over-year and Mac Desktops up 55% year-over-year, with strong sales of the MacBook Air this February.
Unfortunately, historic NPD data is not publicly available. Previous reports of Apple marketshare have been gathered with very different methods so are not directly comparable. The trend, however, is consistent with reports of Apple's growing popularity.
In 2001, Apple launched their retail store initiative with the slogan "5% down, 95% to go", referring to market share.
Top Rated Comments
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51 months ago
So not to be confused this does mean 14% TOTAL Market right?
There are so many percentage figures out there that usually only talk about growth over previous years.
Wow if this is total market share. The wave of momentum is HUGE right now for Apple.
There are so many percentage figures out there that usually only talk about growth over previous years.
Wow if this is total market share. The wave of momentum is HUGE right now for Apple.
51 months ago
Whoa.
Yeah, I think it just means 14% of all PCs sold (probably in the US) were Apple. Nice.
So not to be confused this does mean 14% TOTAL Market right?
There are so many percentage figures out there that usually only talk about growth over previous years.
Wow if this is total market share. The wave of momentum is HUGE right now for Apple.
Yeah, I think it just means 14% of all PCs sold (probably in the US) were Apple. Nice.
51 months ago
Awesome news! Glad to hear we keep chugging along! :)
However, "with great power comes great responsibility."
However, "with great power comes great responsibility."
51 months ago
interesting. very good numbers indeed though. let's hope it continues to go up
51 months ago
Keep it coming. The fact that people are buying in the face of a (real or perceived) recession is impressive. The computer seems to be right up there as being just as indispensable as a car or a TV. If it breaks, you find a way to repair or get a new one, despite the difficulty in affording one. It's a "must-have." Go :apple:!
51 months ago
When they say "PC," do they mean just desktop computers? Because I'd imagine that Apple's share of sold notebooks must be much higher. Seems like everyone has a MacBook these days.
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