Media event set for September 9, launch likely ~10 days later.
Apple Releases iTunes 7.6.1, $0.99 Rental Discounts
Rent and download your favorite movies with iTunes on your computer or directly to your living room on Apple TV. Enjoy rented movies in sizes up to 720p HD with surround sound on your Apple TV and sizes up to DVD-quality on your computer. Transfer your rented movies from iTunes to your iPod or iPhone and enjoy them on the go.
Also, purchase and download your favorite TV shows, music, and more directly on your Apple TV. Effortlessly transfer purchases made on Apple TV back to your computer with iTunes.