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Warner, Paramount, Disney, Fox, Lions Gate to Join iTunes Rentals

Bloomberg reports that Warner Brothers, Paramount, Walt Disney Co., Lions Gate Entertainment Corp, and Fox will begin renting movies through Apple's iTunes Store in an announcement scheduled for January 15th at Macworld.

Bloomberg states that both new releases and older titles will rent for $3.99 for 24 hours, consistent with recent rumors. Fox was the first studio to have signed onto the iTunes rental deal.

Steve Jobs is expected to make these announcements at his keynote address at Macworld San Francisco 2008. MacRumors.com will provide live keynote coverage with web, sms, and iPhone-compatible updates.

Top Rated Comments

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53 months ago
24 hours?

Why not "once"?

Will the 'set clock forward when you rent' trick work?
Rating: 0 Positives / 0 Negatives
53 months ago
The more the merrier :)
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53 months ago
fingers crossed

hybrid mac-mini/appleTV w/blu-ray support
upgrade all video content available at itunes including rentals to 720p
"remote" control widget for the iphone (w/api to control other devices)
Rating: 0 Positives / 0 Negatives
53 months ago
As the parent of a young child, I fall asleep halfway through movies pretty often, even if they are good. Why can't I get it for 2-3 days, like I could in the old days when we rented physical media?
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53 months ago
I wonder if this will bring NBC/Universal back to the bargaining table?
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53 months ago
I know, I know. Renting digital movies is stupid. But I might just do it if they can make it convenient enough. Frankly I'm too lazy to go to the video rental place and I don't really watch enough movies to make Netflicks worth it. Bittorrent? Count me as one of those people who doesn't believe in content theft.
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53 months ago
I really hope the 24 hours starts when you first play it, not once you download it. Lame if its the latter.
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53 months ago
How about some love for Canada?
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53 months ago

24 hours?

Why not "once"?

Will the 'set clock forward when you rent' trick work?


I am sure it will be once. You have X many days to start it. Once you do, unlimited plays, rewinding, and reviewing within a 24 hr period. I am excited, so should all of you.

And to all the presumed future whiners in here: Listen, hear that, it's the sound of violins playing. :(
Rating: 0 Positives / 0 Negatives
53 months ago

How about some love for Canada?


Don't worry, I'm sure we'll get it in 2 or 3 years time.
Rating: 0 Positives / 0 Negatives

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