MacRumors.com

Bloomberg reports that Warner Brothers, Paramount, Walt Disney Co., Lions Gate Entertainment Corp, and Fox will begin renting movies through Apple's iTunes Store in an announcement scheduled for January 15th at Macworld.

Bloomberg states that both new releases and older titles will rent for $3.99 for 24 hours, consistent with recent rumors. Fox was the first studio to have signed onto the iTunes rental deal.

Steve Jobs is expected to make these announcements at his keynote address at Macworld San Francisco 2008. MacRumors.com will provide live keynote coverage with web, sms, and iPhone-compatible updates.