Public launch September 17 ahead of iPhone 6 debut.
Warner, Paramount, Disney, Fox, Lions Gate to Join iTunes Rentals
Bloomberg states that both new releases and older titles will rent for $3.99 for 24 hours, consistent with recent rumors. Fox was the first studio to have signed onto the iTunes rental deal.
Steve Jobs is expected to make these announcements at his keynote address at Macworld San Francisco 2008. MacRumors.com will provide live keynote coverage with web, sms, and iPhone-compatible updates.