MacRumors.com

Netflix and LG have announced plans to deliver a set top box that will deliver movies directly to a user's TV over a high-speed internet connection.

The set-top box is supposed to serve as a bridge that will enable just about anyone with a high-speed Internet connection to plug in a few wires so they will be able to access Netflix's Watch Instantly feature on their TVs.

The device and service, which will ship in late summer or early autumn at an unannounced price point, may prove to be Apple's largest competition if rumors of movie rentals via iTunes pan out.

Netflix has been expanding its services, and recently began streaming movies over the internet using Mac-compatible Microsoft Silverlight technology. However, that solution did not present a viable option for users wishing to view movies on their TV.