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Wal-Mart Closes Movie Download Service

After launching their movie download service in February, Wal-Mart has quietly shut down the service after HP decided to discontinue the download service that powered it:

HP spokesman Hector Marinez said the company decided to discontinue its video download-only merchant store services because the market for paid video downloads did not perform "as expected." He noted that the Internet video business remains uncertain and is changing rapidly.

Wal-Mart's entry into the movie and TV download business was described as a "game changer" due to partnerships with all the major Hollywood movie studios. Wal-Mart's movies, however, were only offered in Windows Media format, which is not compatible with Apple's iPods.

This news comes amidst rumors that Apple was planning on expanding its online movie offerings to include rentals.

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54 months ago
Great. Another wannabe hits the dust. We should start making a list of these companies.

It shows that NO ONE wants Microsoft's DRM (which MS may abandon at any time)
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54 months ago
rentals are the way to go. why do I want to pay 14.99 to buy a movie that I'll watch once. Bring on the rental service!
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54 months ago
I think this comes down too the fact that consumers don't want to own movies digitally, but want to rent. Plus there has to be an easy way for the movies to get from your PC to your TV. Otherwise, this is too complex for most people.

If Apple can enhance AppleTV and give us a good rental service, I think we'll finally have something to get excited about.
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54 months ago

rentals are the way to go. why do I want to pay 14.99 to buy a movie that I'll watch once. Bring on the rental service!


Just wait until MacWorld 2008, Steve will surely please you. And BTW, another sucess of "iPod + iTunes", this means you have to have both amazing hardware and software to win the game. A good selling system don't mean everything
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54 months ago
reminds me of the XFL
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54 months ago
It's like the Clash of the Titans. Not often you see Walmart take one to the chops but if anyone could do it it's Apple.
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54 months ago
i'm really surprised here. kinda glad, actually
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54 months ago
Great. Maybe more fuel for Apple success.
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54 months ago
Good. Maybe now that Walmart has a clue, the rest, including iTunes, will follow.

No one wants to pay full price for "near DVD" quality when you can get the whole box and disc for the same, if not, close-to the same price. I watch movies once. If it's worth watching more than once, it's worth owning the DVD. So why pay $12.99 and up for a sub-par digital download? It makes me wonder if any of these corporate fat cats actually buy movies or music. Sure, to them $13 for a movies is like 10 cents to the average joe, so I think a reality check is in order.
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54 months ago
I watched a friend of mine for 30 minutes try to buy a movie through amazon and play it on their windows media center pc.. went home and rented my movie through my cable service, 10 seconds. until apple or any company makes it easier and cheaper with more selection, you just won't win.

if the cable company made it hook up with the iPod, now that would be the killer app.
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