Apple's $15 Billion Cash Reserve
A Fortune blog explores what Apple could be doing with their $15 billion cash reserve that they have accumulated in the past few years.
When asked about Apple's plans, chief financial officer Peter Oppenheimer simply stated that having a few billion on hand helps to fund big projects, though there reportedly had been discussion about buying back shares or issuing dividends to Apple stock holders.
Apple could use the money to make strategic acquisitions. In the recent past, Apple has acquired a number of companies, including PowerSchool, Emagic, Nothing Real, Zayante, and Fingerworks. Apple also has plans to expand into a new campus which could take up to $500 million to fund.
When asked about Apple's plans, chief financial officer Peter Oppenheimer simply stated that having a few billion on hand helps to fund big projects, though there reportedly had been discussion about buying back shares or issuing dividends to Apple stock holders.
Apple could use the money to make strategic acquisitions. In the recent past, Apple has acquired a number of companies, including PowerSchool, Emagic, Nothing Real, Zayante, and Fingerworks. Apple also has plans to expand into a new campus which could take up to $500 million to fund.
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55 months ago
"Apple could buy TiVo, NetFlix, and Circuit City and still have cash left over." Hopefully only buying CC to shut them down, I've had miserable experiences there.
Take the $15B and buy something a little more fun, like a new Mac Pro for me!
Take the $15B and buy something a little more fun, like a new Mac Pro for me!
55 months ago
And in other news, Apple launches first manned mission to Mars, claiming the planet to be its own and renaming it Planet Apple.
55 months ago
And in other news, Apple launches first manned mission to Mars, claiming the planet to be its own and renaming it Planet Apple.
Also, put some majo explosives there to make it looks like the company logo. :apple: :p
55 months ago
Apple could use the money to make strategic acquisitions.
By my reckoning, they could blow the lot on a controlling share of Adobe ...
Cheers
Jim
55 months ago
Umm, buy a couple of really cool domain names?
No wait, I got it! Buy a black t-shirt and blue jean factory. Yeah, that's the ticket! And pay the workers a fair wage!
No wait, I got it! Buy a black t-shirt and blue jean factory. Yeah, that's the ticket! And pay the workers a fair wage!
55 months ago
I'd jump all over Adobe. That is actually the best thing Apple could do for the software world.
55 months ago
And in other news, Apple launches first manned mission to Mars, claiming the planet to be its own and renaming it Planet Apple.
iWorld™
55 months ago
Actually, I'd buy up Sirius/XM -- have tunes playing and then have a "buy now" option from iTunes!
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