Apple Sells One Millionth iPhone

Yesterday, just 74 days after its introduction on June 29, Apple sold the one millionth iPhone. “One million iPhones in 74 days—it took almost two years to achieve this milestone with iPod,” said Steve Jobs, Apple’s CEO. “We can’t wait to get this revolutionary product into the hands of even more customers this holiday season.” [Sep 10, 2007]

- apple.com

CUPERTINO, California—September 10, 2007—Apple® today announced it sold its one millionth iPhone™ yesterday, just 74 days after its introduction on June 29. iPhone combines three devices into one—a mobile phone, a widescreen iPod®, and the best mobile Internet device ever—all based on Apple’s revolutionary multi-touch interface and pioneering software that allows users to control iPhone with just a tap, flick or pinch of their fingers.

“One million iPhones in 74 days—it took almost two years to achieve this milestone with iPod,” said Steve Jobs, Apple’s CEO. “We can’t wait to get this revolutionary product into the hands of even more customers this holiday season.”

Apple ignited the personal computer revolution in the 1970s with the Apple II and reinvented the personal computer in the 1980s with the Macintosh. Today, Apple continues to lead the industry in innovation with its award-winning computers, OS X operating system and iLife and professional applications. Apple is also spearheading the digital media revolution with its iPod portable music and video players and iTunes online store, and has entered the mobile phone market this year with its revolutionary iPhone.

http://www.apple.com/pr/library/2007/09/10iphone.html

Great news, although somewhat naively I expected this in the first weekend :o
The 2 years to sell a million iPods stat adds an interesting perspective though.

So 250,000 in first two days and an additional 750,000 in the next 72?

Great news, although somewhat naively I expected this in the first weekend :o
The 2 years to sell a million iPods stat adds an interesting perspective though.

hah, you mean that funny named 5gig, $400 behemoth with no touchwheel, only 6 lines of text display, no equalizer and no windows support (which is the majority of the population) surprises you that it took it so long to sell?

i would have thought it would reach this milestone earlier too, especially with all the hype and the established branding. guess that's why they dropped it to $399. wonder how many of those sales were in the last week?

Bring it to the UK, we'll double it (and the price so it seems..) :rolleyes:

hah, you mean that funny named 5gig, $400 behemoth with no touchwheel, only 6 lines of text display, no equalizer and no windows support (which is the majority of the population) surprises you that it took it so long to sell?

When you put it like that......... yeah, fair comment ;)

guess that's why they dropped it to $399. wonder how many of those sales were in the last week?

Put differently, that decision cost them essentially $100 million. As a shareholder, I'd be upset.

With 14 billion in cash and future sales the 100 million is a pimple on their ass. Also factor is the writedown for tax purposes and the fact that it is a store credit and not cash back, more favorable tax and accounting treatment for apple.

Net of net it is good for customers and will propel this even further.


I purchased at 27 and 38 many years ago and have never looked back. Post adjusted splits I am up of 1200% on my original investment.

Put differently, that decision cost them essentially $100 million. As a shareholder, I'd be upset.

I don't think it's that simple. They won some goodwill back from die-hard customers. These are people who are likely to spend a lot of money on Apple products in the future.