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iPhone 'Spec Spot' Casting Call

A Craigslist posting has drawn some attention as a casting call for an iPhone ad.

The ad is described as an "spec spot", however, with low or no pay. As a result, it likely represents an independent project, not sponsored by Apple itself.

The casting call asks for "people of diverse ethnic backgrounds discussing different functions and attributes of the unreleased phone in their native tongue while participating in everyday activities."

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67 months ago

As a result, it likely represents an independent project, not sponsored by Apple itself.


I imagine that the numerous typos also indicate this.
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67 months ago
I'm no native English speaker, so forgive me for asking: what's a spec spot?
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67 months ago
im no native american. whats craigslist?? ive heard of it, but never really could work out what it was.
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67 months ago
Craigslist is like a big help wanted website like Monster.com. As for a spec spot, I think that's a new term, but my GUESS is that they'd discuss the features of the phone, like visual voicemail, Safari, Yahoo! push, ect especially since they ask for people who would use the phone's different functions.

I'm interested to see what comes of this, but most definitely doesn't sound like an apple thing.

-Brian
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67 months ago
Wow you would think that a commercial requesting ethnicity, will have
slots open for hispanics specially in new york city.

I guess we are not marketable, i was ready to apply 2 ;(
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67 months ago
No way this is real Apple. Anyway, "Hassidic Men" speak Yiddish, not Hebrew. And the request that the "2 young black men" be in "80's-style hip hop" clothes is pretty insulting and stereotypical.
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67 months ago
Spec spot means that it is not for final production, but rather a creation to be shown as spec for final approval. This is typical in advertising, when several ideas are still being considered. While I don't believe this is Apple for other reaons, the fact that it is a spec spot isn't an indicator that it is not them.

(Though it is possible that this is being produced by a firm that Apple may possibly work with, and they're doing a spec spot top pitch to Apple execs or perhaps have been contracted by tbwa\chiat\day.)
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67 months ago

As a result, it likely represents an independent project, not sponsored by Apple itself. (hence, independent)


Thanks for clarifying what an independent project is. :D
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67 months ago
it's probably not from apple.....but i guess it's better than nothing
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67 months ago
Sounds like a good commercial idea though.
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