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Apple to Launch Subscription iTunes?

CNN Money's Media Biz blog reports that they have heard that Apple may be interested in joining the subscription service model for their popular iTunes store.

According to the blog, Les Ottolenghi, CEO of INTENT MediaWorks, has had meetings with Apple and believes that they will be launching a subscription service for iTunes in the next six months:

"I think Apple is seriously considering a subscription offering right now even though they will probably tell you otherwise"


INTENT MediaWorks is described as "a digital distribution system that works with peer-to-peer networks".

Apple's official stance has always been against the subscription model for music sales, but with the introduction of movies, TV shows and the Apple TV, they may be revisiting this idea.

Top Rated Comments

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63 months ago
For music? Yuck. I'll pass and I'm sure Apple will too. It hasn't been successful yet as a business.

For movies? Yeah, I'd pay for that. No question. It would compete with Netflix and Blockbuster. Clearly lots of people DO want to rent movies even though they don't want to rent music.
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63 months ago
i seriously doubt that
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63 months ago
But such a subscription service wouldn't work without DRM. Isn't Apple's future strategy is to try to move away from DRM?
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63 months ago
Bring it on! I'm willing to pay at least $100/month for a all-inclusive subscription.
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63 months ago
even though i highly doubt, i would actually subscribe!
the songs must be burnable though cause i want CDs in my car!
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63 months ago
ummm... pricing estimates?
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63 months ago
I dont see what Apple stand to lose by introducing choice into the equation. People can either opt to pay a monthly fee or buy individual items. Simple. Even my Granny can understand that.
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63 months ago

But such a subscription service wouldn't work without DRM. Isn't Apple's future strategy is to try to move away from DRM?


Not for movies.

Steve made it very clear during the announcement of the DRM free music. He said "Music was always DRM-Free (CDs). Movies always had DRM (VHS with macrovision, DVD's, HD-DVD, Blu-Ray)"
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63 months ago
i don't think this is for music, but more for movies, where there already is a huge base of people who basically use subscriptions. and i would certainly download and pay for it on a subscription basis. also, DRM issue wouldn't matter since that only applies to music for now.
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63 months ago

even though i highly doubt, i would actually subscribe!
the songs must be burnable though cause i want CDs in my car!


They wouldn't be burnable because you could just a CD and put in a normal CD player forever, negating the subscription DRM.

I don't think they will do it.
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