Media event set for September 9, launch likely ~10 days later.
Apple TV Delayed Until Mid-March [Updated]
"Wrapping up Apple TV is taking a few weeks longer than we projected, and we now expect to begin shipments mid-March," spokeswoman Lynn Fox said by email.
This is despite claims that they would be reaching their February launch. Apple officially announced the Apple TV at Macworld San Francisco for a February ship date.
Meanwhile Apple Stores are still expecting in-store displays on March 5th for the Apple TV. Customers also report that early web orders have not yet changed and still reflect a Feb 28th ship date.
Update: Early Apple Store orders for the Apple TV have been delayed until March 20th according to several readers.