Apple to Advertise iPhone during Academy Awards
Macworld reports that Apple will be featuring a teaser advertisement for the iPhone during the Academy Awards (Oscars) this Sunday.
Macworld was unable to get any further details about the ad but "the new ad was described as being made for the Oscars".
The 79th Academy Awards airs this Sunday at 8 pm Eastern. Apple introduced the iPhone at Macworld San Francisco and is not expected to be shipping until June 2007.
Macworld.com rarely posts rumors, so this report carries a high level of credibility.
Macworld was unable to get any further details about the ad but "the new ad was described as being made for the Oscars".
The 79th Academy Awards airs this Sunday at 8 pm Eastern. Apple introduced the iPhone at Macworld San Francisco and is not expected to be shipping until June 2007.
Macworld.com rarely posts rumors, so this report carries a high level of credibility.
Top Rated Comments
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65 months ago
I would have thought the :apple:TV would be the more obvious choice for this broadcast.
Still, any time Apple advertises any product is a good thing. Get people into the stores to browse...and buy.
Still, any time Apple advertises any product is a good thing. Get people into the stores to browse...and buy.
65 months ago
Well now I will watch them. :)
I don't think an iPhone ad is enough to make me suffer through that. :p
I'm sure the ad will be online somewhere shortly after its airing.
But it's good that Apple's pushing it already, and I'm sure the ad will be great. :)
65 months ago
I always Tivo the awards and FF to the good parts. Looks like this advert will be one of those.
65 months ago
Interested to hear perspectives from people trained in marketing about this.
Seems odd to advertise a product several months before release. Free PR is one thing, a prime-time gold slot is another. And then there's Apple. :rolleyes:
Does this imply an earlier release date than June (US) I wonder? Like much earlier, say April...? Or is it just a strategy of 'filling in the gaps' until June?
Or ... is it a fake story from Apple intended to expose a 'source'?
Seems odd to advertise a product several months before release. Free PR is one thing, a prime-time gold slot is another. And then there's Apple. :rolleyes:
Does this imply an earlier release date than June (US) I wonder? Like much earlier, say April...? Or is it just a strategy of 'filling in the gaps' until June?
Or ... is it a fake story from Apple intended to expose a 'source'?
65 months ago
i'd like to see a 1984 style ad, destroying keypads. (jk)
Actually i'd like to see a flushed out teaser add for the (this is just the begining) slogan we saw in January. Get us all hyped for the year.
From a marketing perspective, product buzz is important. Particularly if you feel the market may have adoption worries if your technology is too new. This type of an approach could shorten the public adoption time by starting buzz early.
Think business man that might need to hear and think about switching to a new touch screen phonea few months before he actually switches.
(thats just my 2 cents, as a marketing major)
Actually i'd like to see a flushed out teaser add for the (this is just the begining) slogan we saw in January. Get us all hyped for the year.
From a marketing perspective, product buzz is important. Particularly if you feel the market may have adoption worries if your technology is too new. This type of an approach could shorten the public adoption time by starting buzz early.
Think business man that might need to hear and think about switching to a new touch screen phonea few months before he actually switches.
(thats just my 2 cents, as a marketing major)
65 months ago
Or ... is it a fake story from Apple intended to expose a 'source'?
i think that it is a fake story from someone who will benefit from more people watching the academy awards.
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