Apple U.K. Ads Backfiring?

It sounds unlikely, especially as the original data can't be found, I think it's FUD.

in the UK they they don't do comparative advertisements like we do in the states. so i wouldn't be surprised.

Hey, I thought we were allowed to be smug because we were superior?:confused:

Well, there has been a "media backlash" - in terms of a handful of journos criticising the supposed smugness of the Mac character due to his association with the unpleasant Peep Show character. I can see where they're coming from too - I don't think the casting has been very well thought through.

Frankly, I think that the ads are a bit over the top. Subtle humor is one thing, but I don't think it's so classy to trash Vista/M$ so much.

I find the UK ads patronising. The US versions are funny and offer up something new. The guys doing the UK ads aren't too well known North of the border and everyone is like, "Whooo..?"

Get better marketing people in the UK, that's my advice to Steve.

~cel

I don't know if it is the comparative adverts so much as a case of miscasting.

Earlier today I was passing through the Apple.com/uk site, as one does, and the "Office at Home" ad started up.

It, again, just struck me as being so joyless compared to the US ones which are far better (And usually I'd expect myself to be leaning the other way humour-wise).

I am not sure that Mitchell and Webb are right here. Maybe if Apple had chosen another pair.

in the UK they they don't do comparative advertisements like we do in the states. so i wouldn't be surprised.

I really think the time has come to come up with a different ad campaign regardless. I'm not sure whether the 'I'm a Mac/PC' ads ever worked overall - I have found some of them funny but I'm not sure I would have if I was exclusively a Windows PC user.

I think Leopard's release would mark an ideal point to start a new campaign based on actual comparisons... if they need to do comparisons at all. Just show the stuff that the Mac has that the PC doesn't. The hardware design, features that Leopard has and Vista doesn't and maybe a virus scan coming back with a big fat zero.

I'm English and a Mac fan but I don't find the UK regional-specific Get A Mac ads very funny at all but I do like the American ones. I think the choice of actors is just wrong.

There's nothing wrong with taking a dig a Vista.

Maybe the reason they work at all is that most people have never realised that Apple make computers at all, it would probably be better to advertise them like the iPod ad's just a bunch of people using Macs.