Apple U.K. Ads Backfiring?
Friday February 16, 2007 10:06 AM EST
Written by Jeff Longo
Note: This is a Page 2 News Item
PC Retail Magazine reports that data from YouGov's Brand Index shows that Apple's recently released U.K. Get A Mac Ads may be backfiring, with Apple's brand popularity reportedly falling 6 points on the company's scale.A media backlash was levelled against the former Radio Four comedians alongside the YouGov figures. Some claim that the ad campaign propped up a 'smug superiority' stereotype that is sometimes associated with Apple enthusiasts.
Interestingly, we have not been able to find the original data either on YouGov's website or on Media Week's website, a magazine also said to have reported on the story.
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