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Apple iTV Impressions and Details

Besides announcing the number of movies that Disney has sold, iPod Observer notes that CEO Bob Iger also provided some impressions of Apple's pre-announced iTV device which is due in the first quarter of 2007.

Iger describes the device's functionality:

It's wireless. It detects the presence of computers in your home; in a very simple way you designate the computer you want to feed it and it wirelessly feeds whatever you downloaded on iTunes which include videos, TV, music videos, movies or your entire iTunes music library to your television set.


And also explains that it is very easy to control and the appeal to content developers is to provide them roll in selling content to the DVR/TVR audience.

...if they've forgotten to set their TiVo device or their TVR or they just have no plan to do it but they want to watch an episode that they missed, they can go to iTunes, buy it for $1.99, [send it] to the set-top box source wirelessly and watch it on the television."


Iger also indicates that the device does indeed contain a hard drive... a fact that was not entirely clear from the preview.

MacCentral has posted a question/answer article for iTV which gives an overview of the device, in case you missed the original preview.

Long term Apple fans will remember that Apple almost launched an Apple Set Top Box years ago but it was never officially released. Interestingly, the Set Top Box device was described as "Apple's ITV system" in a press-release, indicating that Apple has recycled this codename (iTV). The final name for the upcoming system has not yet been decided.

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71 months ago
Woohoo a hard drive! :D

I wasn't planning on buying CenterStage, but the DVR functionality(?) would make it very appealing.
Rating: 0 Positives / 0 Negatives
71 months ago
Sounds like a very cool device.

But to be honest, I am hoping this is just one device of many TV integrated services for apple.

ie,
1- more dvr hdtv functionality
2- hdmi output in 1080p for television of computer and hdtv content
3- blu-ray drive for movies and for data use
4- Apple Televisions/monitors (yes tv's with speakers and hdmi inputs in addition to computer inputs)
5- Itunes movie shop with HDTV Rentals, not have to purchase everything, but instead be able to rent with unlimited views for 1 week. and viewing window can start when user initiates, ie, download lots of movies for a trip, then go view

well i can always hope. :-)

lets hope for a 60" Apple tv/monitor is coming for release soon. this would power a home theater and be usable for much more
Rating: 0 Positives / 0 Negatives
71 months ago

Woohoo a hard drive! :D

I wasn't planning on buying CenterStage, but the DVR functionality(?) would make it very appealing.


I hope that I can replace my Tivo with this. I'm sick of paying monthly fees for an outdated, overburdened, restrictive, and paternal computer.

I hope that the functionality of what spawns from iTV will allow for full use of data, ie. the ability to make high quality recordings and then manipulate them using a computer.

My Tivo has a DVD-burner. Its great but all I can do is copy the shows onto a disc. There is no ability to edit, remove commercials, change the file size... anything. I know that if I really wanted to mess with stuff I could get a dedicated media PC, but this iTV business has the potential to be as user-friendly as Tivo, but as functional as a computer and as cheap as a DVR.
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71 months ago
If it contains a HDD (a fact I am not entirely convinced of), I doubt it would be used for recording TV shows.

Programming such a device with a basic remote like the ones Steve Jobs previewed would be near-to-impossible.

If Apple did introduce the ability to record TV shows (which I also doubt), I believe it would be at the computer, only to be streamed to the iTV later.
Rating: 0 Positives / 0 Negatives
71 months ago
So this can play any video file in iTunes then? Great, that's what I was waiting to hear. For some reason I convinved myself that Apple would only permit videos tagged as originating from their store. I know it sounds ridiculous, but as media companies keep pushing for control over content, it seemed inevitable that such restrictions would be enforced (particularly since Tivo Series 3 is such a closed system).

Also, hard drive? Wow.
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71 months ago
The hard drive (if not used as DVR) will likely be used as temporary storage buffer. So if you buy a movie off iTS, it automatically streams to iTV and saved to the hard drive until you consume it.
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71 months ago
I hope it will work with all Front Row files, not just iTunes content.
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71 months ago
ya, seems unlikely the hard drive is for DVR functionality [as someone pointed out, there are no video inputs ont the device]... but the hard drive could prove useful in other ways.

It brings an interesting thoughts though how it complements the DVR. Wonder if Apple has thought about licensing the streaming componenet of it to Tivo, for example. It seems like it might be nice if Tivo could play protected itunes content on your home network.

Or on the flip side, Apple could license Tivo in a box of their own.

arn
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71 months ago
What most bothers me about the iTV is that it is a workaround to a PVR instead of embrassing it.

I'm looking for an integtated system for music, movies and TV, not just downloading a show as needed, but with the inclusion of a full blown PVR.

I don't think this is too much to ask for.
Rating: 0 Positives / 0 Negatives
71 months ago
I always thought it would have a hard drive.Even though MacCentral says it doesn't I don't think Bob Iger is so dumb to not know it does.

Watch for EyeTV and Apple coming together over the next 3 months!!

This WILL be a killer box.
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