Apple Music Revenue To Grow To US $15 Billion By 2010, Microsoft/MTV Urge Beta
According to an analysis by independent research and consulting firm Generator (report summarized by Macsimum), Apple's music business could reach US $15 billion by 2010. Such an increase in revenue would represent a doubling of the size of Apple's income based only on their music revenue (iTMS/iPod).
Apple has continued to maintain its dominance in both digital music player sales and online music stores despite various competitive efforts by other industry players. Most recently, Microsoft and MTV have announced a public beta beginning this Wednesday of their co-sponsored Urge music store which will be integrated into Windows Media Player 11.
"Most people now understand that Apple's music business is the main source of growth but what's not widely appreciated is just how big the music business could become in the future. It's a big worry for some people in the industry," says Andrew Sheehy, vice president of research at Generator.
Apple has continued to maintain its dominance in both digital music player sales and online music stores despite various competitive efforts by other industry players. Most recently, Microsoft and MTV have announced a public beta beginning this Wednesday of their co-sponsored Urge music store which will be integrated into Windows Media Player 11.
Top Rated Comments
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78 months ago
Microcrap + MTV = suck/lame
Need i say more?
Exactly. This one was over before it begun.
NO COMPATABILITY WITH iPOD?! Good luck.
78 months ago
wow those are some pretty bold predictions for the iTunes Music Store!!! As great as I think that the iTMS is however, I have to take this with a grain of salt. There is always the chance that something better can come out and gain popularity, possibly something cheaper... But right now considering the iPod/iTunes dominance, this is certainly a plausible feat :)
78 months ago
Don't See Any Successful Challenges Working. iPod and iTunes are now household names and in use by almost everyone on both platforms. Apple will continue to rule and grow in this space. Go Go Halo Effect! :p
I URGE (weak) Microsoft and MTV to SURRENDER and stop wasting their time trying to defeat the winner after the fact. It's like BETA trying to stage a comeback after DVDs came on the scene.
I URGE (weak) Microsoft and MTV to SURRENDER and stop wasting their time trying to defeat the winner after the fact. It's like BETA trying to stage a comeback after DVDs came on the scene.
78 months ago
I don't understand all the hate for the Microsoft/MTV venture. Granted it sounds pretty lame but lets at least see how it plays out before we play "Taps".
Competition is a great thing. Maybe it could even change that buck everyone is paying per song into 75 cents or less. Ya never know.
Competition is a great thing. Maybe it could even change that buck everyone is paying per song into 75 cents or less. Ya never know.
78 months ago
Apple can keep it's dominance. Sucks that MTV is on board with Microsoft because MTV can pretty much brainwash the entire age group of 13-25 if it so desires. However, Apple's got such an amazing head start that it can fight to keep it's lead.
78 months ago
$15B represents a doubling of income but not a doubling of profit. Not even close. The profit margins on the music store are so slim that I doubt it'll make that much difference to the bottom line.
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