Got a tip for us? Share it...

Apple Shows New Mini-Stores

AppleInsider reports that Apple unveiled the next step in its retail store strategy today. The new 'mini' stores are an all-new design featuring stainless steel walls and seamless white floors and ceilings. The mini store is half the size of Apple's smallest store to date.

The first six mini stores will open this Saturday at 10 a.m. in Palo Alto, CA; San Jose, CA; Santa Rosa, CA; Tukwila, WA; Bridgewater, NJ; and Rockaway, NJ. These are to be additions to the 84 existing Apple retails stores around the United States, bringing the total of retail stores to 93 as of this coming weekend.

The new stores will feature a full line of iPods, laptops and the iMac G5 desktop. In addition, the stores will offer third party products, on-site repair on all Apple products, and a miniature Mac Genius Bar.

Since the opening of the first Apple retail store in May 2001, Apple retail stores have attracted almost 50 million visitors and recently generated revenues of almost $1.2 billion in the company's 2004 fiscal year.

Top Rated Comments

(View all)

96 months ago
Apple today announced that they will open 6 new mini retail stores this 16th. They will be in:
Palo Alto, CA;
San Jose, CA;
Santa Rosa, CA;
Tukwila, WA;
Bridgewater, NJ;
Rockaway, NJ.

Pictures and Article on AppleInsider

With the new, even better styling, and the availability to put them almost anywhere there is need, I think these will be a hit!
Rating: 0 Positives / 0 Negatives
96 months ago
No PM G5's?


Very nicely designed environment.
Rating: 0 Positives / 0 Negatives
96 months ago
I think it's very dissapointing to have an official Apple Store and not have any PM's or cinema displays on display. Do they even sell PM's? I understand that Apple is all about simplicity and elegance, but in my oppinion there is a lot of wasted floor space in their new mini retail locations. I don't know, it's just a few thoughts I had...

Noah
Rating: 0 Positives / 0 Negatives
96 months ago
they look a little..... to clean cut. I would be semi-aprehensive from entering one if it were empty like the first picture. it would be like walking into a futuristic dentist's office...
also, seems to be a lot of wasted floor space in the middle. maybe a partioned rack (a mini-version of those in current apple stores) with select software?
Rating: 0 Positives / 0 Negatives
96 months ago

they look a little..... to clean cut. I would be semi-aprehensive from entering one if it were empty like the first picture. it would be like walking into a futuristic dentist's office...
also, seems to be a lot of wasted floor space in the middle. maybe a partioned rack (a mini-version of those in current apple stores) with select software?


I'm glad I'm not the only one who feels this way...

Noah
Rating: 0 Positives / 0 Negatives
96 months ago
How are they going to sell anything with out a cash register?
Rating: 0 Positives / 0 Negatives
96 months ago
Maybe New Mexico will finally get an Apple Store! Even if it is just a mini retail store, it would be better than nothing.
Rating: 0 Positives / 0 Negatives
96 months ago
Yes, but will they be staffed by midgets?
Rating: 0 Positives / 0 Negatives
96 months ago
STOP! ENOUGH STORES IN CALIFORNIA!

The nearest one to me is like 2+ hours away. California has like 30 stores now!!! Put some stores in other places, Apple!!
Rating: 0 Positives / 0 Negatives
96 months ago
Lots of California stores. You would think Apple has a 50% marketshare over there.
Rating: 0 Positives / 0 Negatives

[ Read All Comments ]