Microsoft 'Cool' and New Apple Ad Campaign
Saturday October 04, 2003 09:44 AM EST
Written by Arnold Kim
According to CNet, Microsoft formed a group last November to improve exposure of its products in sports and entertainment programming.
Obvious comparisons are made to Apple, who seems to already enjoy significant exposure in both television and in the movies.
Meanwhile, CNet's sources note that Apple is planning a "major consumer advertising campaign around the holidays to promote its computer line."
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