Microsoft 'Cool' and New Apple Ad Campaign

microsoft will never be cool, but as for apple, well they have a chance. i hope there new add campaign is good because so far apple hasnt been too good at advertising.

It seems like MS sells mostly software and Apple sells mostly hardware so hardware would typically be more visible when placed. Also probably more "noticeable" since 95% of viewers are wintel buyers so "notice" when Macs are being used, especially because of the distinctive shapes.

Rocketman

False advertising. There is nothing "cool" about Microsoft. :rolleyes:

Originally posted by TheFish
microsoft will never be cool, but as for apple, well they have a chance. i hope there new add campaign is good because so far apple hasnt been too good at advertising.

Go to this page to view some famous apple tv ads... (Quote: "1984 - the first Macintosh commercial, winner of many awards, and generally acknowledged to be the best commercial of all time.)

Not too good at advertising? :rolleyes:

Ya, like you'd ever see Sheryl Crow posing next to Bill Gates with a copy of Windoze XP in her hand :p

Originally posted by madrobby
Go to this page to view some famous apple tv ads... (Quote: "1984 - the first Macintosh commercial, winner of many awards, and generally acknowledged to be the best commercial of all time.)

Not too good at advertising? :rolleyes:

I assume he means their newer commercials, the spinning iMacs or what ever with white backgrounds you can't compare those to their older ones, i like them though, I like the G5 add with guy flying out of the house too.

thank you
MaT

Originally posted by Rocketman
It seems like MS sells mostly software and Apple sells mostly hardware so hardware would typically be more visible when placed.
Rocketman

Exactly right - we can watch our characters use a Mac without having to see what they're doing. The only way to do Windows would be to show screenshots, which is both geeky and costly to the show (to have to produce the content). I'm sure Microsoft will underwrite the content creation, but will the directors allow their shows to be dated like that? To reduce their syndication value for the sake of Microsoft?

Other that that we'd have to see Marge Simpson say, "I think I'll go make an Excel spreadsheet to calculate how many times Bart gets into trouble." Gag me.

Sure, we've seen Willow and Loralai decide they're going to Google for something, but that's because it's part of the fabric of society now in a unique way that Windows and Office are not. Sure, Windows lets you do stuff faster than on paper, but Google lets you do stuff you never could before. Major difference.

As others have said, you can't buy cool.

'I like XP because it is ... uh ... cool '

yeeeaaah...

Suurree.

Originally posted by TheFish
microsoft will never be cool, but as for apple, well they have a chance. i hope there new add campaign is good because so far apple hasnt been too good at advertising.

I don't think ur right. Apple's laptops (and to some degree desktops) are everywhere in tv programmes, magazines and movies. Other than that the iPod is in a lot of music videos.

But I must admit that I've never seen a tv commercial (here in Denmark) with Apple. They should really do some of them.

Microsoft can never be cool. The standard is not cool...