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'Tenor' Articles

Google Acquires Tenor for 'More Effective' GIF Searches in Google Images and Gboard

Google this week announced that it has acquired popular GIF search platform Tenor for an undisclosed sum. In the announcement post, Google said that web and mobile searches have "evolved" over the years and Google Image searches pertaining to GIFs have seen an increased amount of traffic -- "we see millions of searches for GIFs every day." Following a recent update to the iOS and Android Google app that introduced more context around images, Google said it will now "bring GIFs more closely into the fold" through the Tenor acquisition. No specifics have been given yet, but the company said that Tenor will help Google surface GIFs "more effectively" in Google Images and, particularly, in the mobile Gboard app. We’ve continued to evolve Google Images to meet both of these needs, and today we’re bringing GIFs more closely into the fold by acquiring Tenor, a GIF platform for Android, iOS and desktop. With their deep library of content, Tenor surfaces the right GIFs in the moment so you can find the one that matches your mood. Tenor will help us do this more effectively in Google Images as well as other products that use GIFs, like Gboard. Tenor is available as its own app on a variety of devices, including iOS and macOS, but Google promised that the GIF service will "continue to operate as a separate brand" so these apps won't be affected by the acquisition. Google will also help Tenor through investing in the service's technology, as well as in relationships with content and API partners. Tenor has a long list of brand partners including movie studios, TV

Tenor for Mac App Introduces First Touch Bar Support for GIFs Amid Rebranding

GIF creation and sharing company Tenor is today introducing the first app that puts GIFs directly into the Touch Bar of the 2016 MacBook Pro, which is debuting amid a rebranding of the company's Mac app as well. Previously known as "GIF Keyboard" the app will now be called "Tenor for Mac," and when it's launched on the desktop Tenor will display emojis on the Touch Bar and allow users to tap one to see a list of GIFs representing certain feelings, such as "Happy," "Tired," "Excited," and so on. Touch Bar support is also coming to search results in the Tenor Mac app, so when users query the service for a specific GIF they will receive a horizontal list of GIFs related to their search input. Users can then use the Touch Bar to scrub through the search results, and when the right GIF is found a simple tap will copy it to the Mac's clipboard, allowing it to be shared in the usual places, like in Messages. The right GIF makes all the difference. As the mobile GIF-sharing leader, we at Tenor know that people often struggle to get their point across quickly. So we deliver just the right GIF that says it better -- fast. Today we’re extending that lightning-fast experience to the laptop with the launch of our Tenor Mac App. Now available for free in the Mac App Store, Tenor makes it easy to search, discover and share GIFs across apps, browsers and messages. Tenor for Mac is the first app to put GIFs directly into the Macbook Pro’s Touch Bar. Tenor's Mac app will otherwise remain unchanged with the new rebranding and Touch Bar update. Users can still browse through GIFs