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Redbox Launches New Digital Movie and TV Rental Service

Redbox, the company that offers physical movie rentals via kiosks around the United States, today launched a new digital Redbox On Demand service designed better compete with other digital TV and movie services. Redbox On Demand, available as a public beta, allows customers to rent or purchase movies and TV shows for streaming. The service offers many of the same new-release movies that are available from physical Redbox locations, along with additional content. Redbox previously had a digital streaming service called Redbox Instant in partnership with Verizon, but it shut down in 2014 after being unable to compete with offerings like Netflix. Redbox has been testing its new On Demand service, which focuses on rentals and outright purchases, since July of 2016. Pricing for new-release on-demand rentals from Redbox starts at $3.99 for 48 hours of access, but most new titles are priced at $5.99, with Redbox charging $1 more for high-definition content. Movie purchases are also available at prices starting at $9.99, and can be downloaded for offline viewing. Redbox's rental prices are similar to rental prices from iTunes, Amazon, and other digital movie rental services. Redbox On Demand is available from the Redbox website, through the Redbox app for Android and iOS, and it is accessible on the Apple TV, Chromecast, Roku, and smart TVs from LG and Samsung. While Redbox On Demand content can be watched on iOS devices and the Apple TV, content needs to be purchased through the Redbox website.

Redbox Testing New Movie Rental Streaming Service With Customers

DVD rental company Redbox has started to test a new movie streaming and download service with some of its customers, according to Variety. Known for its DVD rental kiosks, Redbox has dubbed its latest online service "Redbox Digital", which comes two years after the company shut down Redbox Instant, the ill-fated joint venture with Verizon that officially launched in early 2013. The subscription-based service was patently unable to compete with the likes of Netflix, and Redbox has reportedly learned from the experience: it's staying away from subscriptions in order to concentrate on transactional video on demand, according to sources familiar with the company's plans. An app for the service similar in appearance to Netflix showed up on the App Store last week, allowing trial users to stream or download content from the company's digital catalog. A company spokesmen contacted Variety via email to confirm the news: We are testing a potential new transactional digital VOD and EST offering, with a small subset of our customers, designed to complement our core kiosk rental business. As we test and learn from our customers, we will make evaluations that determine any future course of action.The Redbox Digital catalog is said to be dependent on the company's deals with movie studios, meaning some movies could be available at kiosks when they're not available for streaming. However, the digital catalog will have a much larger offering than kiosks, which usually only hold a few hundred titles. No word was given on pricing, but typical one-off streaming costs are