AppleInsider reports that Apple unveiled the next step in its retail store strategy today. The new 'mini' stores are an all-new design featuring stainless steel walls and seamless white floors and ceilings. The mini store is half the size of Apple's smallest store to date.
The first six mini stores will open this Saturday at 10 a.m. in Palo Alto, CA; San Jose, CA; Santa Rosa, CA; Tukwila, WA; Bridgewater, NJ; and Rockaway, NJ. These are to be additions to the 84 existing Apple retails stores around the United States, bringing the total of retail stores to 93 as of this coming weekend.
The new stores will feature a full line of iPods, laptops and the iMac G5 desktop. In addition, the stores will offer third party products, on-site repair on all Apple products, and a miniature Mac Genius Bar.
Since the opening of the first Apple retail store in May 2001, Apple retail stores have attracted almost 50 million visitors and recently generated revenues of almost $1.2 billion in the company's 2004 fiscal year.
Wednesday April 29, 2026 11:31 am PDT by Juli Clover
Apple has all but given up on the Vision Pro after the M5 model failed to revitalize interest in the device, MacRumors has learned. Apple updated the Vision Pro with a faster M5 chip and a more comfortable band in October 2025, but there were no other hardware changes, and consumers still weren't interested.
The Vision Pro has been criticized for its high price tag and its uncomfortable...
While the iPhone 18 Pro and iPhone 18 Pro Max are not launching until September, there are already plenty of rumors about the devices.
It was initially reported that the iPhone 18 Pro models would have fully under-screen Face ID, with only a front camera visible in the top-left corner of the screen. However, the latest rumors indicate that only one Face ID component will be moved under the...
Thursday April 30, 2026 8:40 am PDT by Joe Rossignol
In a social media post this week, Bloomberg's Mark Gurman reiterated that Apple is planning to release new AirPods with cameras "for Siri."
Last month, Gurman said these AirPods will likely be priced above the current AirPods Pro 3, which Apple sells for $249. As a result, he said Apple is likely considering using "AirPods Ultra" branding for the camera-equipped AirPods.
"AirPods Ultra"...
