According to AdWeek, the southern california offices of TBWA|Chiat|Day have been given the green light to begin the next rendition of the iTunes-Pepsi cross promotion to begin in the next Super Bowl. The first attempt was made by BBDO Worldwide with its 'I Fought The Law' campaign using previously-sued music downloaders drinking Pepsi products. BBDO has handled the Pepsi brand since 1964. Reportedly Steve Jobs wanted the new commercial to be produced by TBWA|Chiat|Day so he could have more say in its creation.
Memory prices have doubled, Macs and iPads have gone up, and iPhones are expected to follow. Ed Zitron – who writes the Where's Your Ed At newsletter, hosts the Better Offline podcast, and has been described by Politico as the AI boom's most "acerbic gadfly" – has spent years arguing the buildout driving those costs will never pay for itself.
We asked him what happens to Apple if he's...
It is now late July, and that means the iPhone 18 Pro and iPhone 18 Pro Max are less than two months away. The devices are expected to look similar to the iPhone 17 Pro and iPhone 17 Pro Max, but there will still be many year-over-year changes, with rumored features including a smaller Dynamic Island, 5G via satellite, and more.
Apple is expected to unveil the iPhone 18 Pro, iPhone 18 Pro...
Wednesday July 29, 2026 12:03 pm PDT by Joe Rossignol
Apple this year acquired Israeli startup Q.ai for close to $2 billion, according to the Financial Times. That would make this Apple's second-biggest acquisition ever, after it paid $3 billion for the popular headphone maker Beats in 2014.
This is also the largest known Apple acquisition since the company purchased Intel's smartphone modem business and patents for $1 billion in 2019.
Q.ai...
Apple's first foldable iPhone, with a book-style design featuring a ~5.5-inch outer display and a ~7.8-inch inner display with a minimal crease down the middle.
