Microsoft 'Cool' and New Apple Ad Campaign

Taking a page from Apple, "one of the coolest companies in America", Microsoft is trying to buy its way into the cool crowd by promoting its Windows products in television shows such as 24, The Wire, and CSI.

According to CNet, Microsoft formed a group last November to improve exposure of its products in sports and entertainment programming.

Obvious comparisons are made to Apple, who seems to already enjoy significant exposure in both television and in the movies.

Meanwhile, CNet's sources note that Apple is planning a "major consumer advertising campaign around the holidays to promote its computer line."