'iPhone' Edges Out 'Apple' in Brand Survey - MacRumors
Skip to Content

'iPhone' Edges Out 'Apple' in Brand Survey

by

A recent survey of the "coolest" brands in the UK found that the iPhone placed at the #2 spot while Apple placed at the #3 spot. The list was topped by Aston Martin.

The annual CoolBrands poll reflects the opinions of industry experts and more than 2,500 members of the public. Members of the expert judging panel include Mother strategy director Dylan Williams, fashion designer Ben de Lisi and television presenters June Sarpong and Lauren Laverne. The panel is chaired by Stephen Cheliotis, chief executive of the Centre for Brand Analysis.

The 2007 list (PDF) had the iPod in the #2 spot. The iPod is nowhere to be found on this year's list. Meanwhile, Apple has jumped up from #7 in 2007 to #3 this year.

Related Forum: iPhone

Popular Stories

Aston Martin CarPlay Ultra Screen

Apple Says CarPlay Ultra is Coming to These Vehicle Brands

Thursday May 21, 2026 11:53 am PDT by
Last year, Apple launched CarPlay Ultra, the long-awaited next-generation version of its CarPlay software system for vehicles. Nearly a year later, CarPlay Ultra is still limited to Aston Martin's latest luxury vehicles, but that should change fairly soon. In May 2025, Apple said many other vehicle brands planned to offer CarPlay Ultra, including Hyundai, Kia, and Genesis. CarPlay Ultra...
Read Full Article
Apple Event Logo

Apple to Release These 15 New Products Later This Year

Friday May 22, 2026 6:36 am PDT by
April and May have been relatively slow months for Apple this year, but there is a lot to look forward to heading into WWDC 2026 and beyond. Apple is expected to release at least 15 more products later this year, with some of them held up until the more personalized version of Siri launches. Beyond the usual annual updates to iPhones and Apple Watches in September, Apple's all-new smart...
Read Full Article • 27 comments
imac video apple feature

Apple Released Two New Accessories This Month

Friday May 22, 2026 12:24 pm PDT by
May has been a quiet stretch in terms of new Apple products, but the company did release two accessories on its online store this month. First up was a new Pride Edition Sport Loop for the Apple Watch. The band features a rainbow design with 11 colors of woven nylon yarns. U.S. pricing is set at $49. The band is part of Apple's 2026 Pride Collection, which also includes a new Pride...
Read Full Article