Steven Milunovich

By MacRumors Staff

Steven Milunovich Articles

iPhone 8 Predicted to Start at $850 to $900 for 64GB Model, $950 to $1,000 for 256GB Model

Tuesday April 4, 2017 4:19 pm PDT by
Apple's widely rumored high-end iPhone with an OLED display is expected to cost upwards of $1,000, but UBS analyst Steven Milunovich believes that a base 64GB model could start at $850 to $900 in the United States. That price point would be similar to Samsung's new Galaxy S8+, which starts at $840 to $850. Milunovich said the flagship iPhone could start at under $1,000 as part of Apple's...

Apple Exploring AR in Israel as Robert Scoble Insists 'Mixed Reality' Glasses Coming This Year

Tuesday February 28, 2017 9:15 am PST by
Augmented reality could be the "next big thing" for Apple, according to the latest research from UBS analyst Steven Milunovich. Milunovich believes that Apple could equip the iPad and iPhone with AR-enabled hardware such as sensors, 3D cameras, and custom chipsets over the next two to three years. He speculates the iPhone 8, for example, could have "moderate 3D mapping using stereoscopic...

Apple Forecasted to Report Record Earnings Next Week, but Will iPhone 8 Keep Driving Growth?

Tuesday January 24, 2017 10:51 am PST by
Barclays estimates that Apple will report a record-breaking $76.6 billion in revenue when it announces its earnings results for the first quarter of fiscal 2017 on January 31. Apple reported revenue of $75.9 billion in the year-ago quarter, and offers guidance of $76 billion to $78 billion for this quarter. UBS estimates Apple will report revenue of $77.8 billion next week, which falls on...