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CIRP Articles

cirp december 2014

Apple Took Half of U.S. Phone Activations in Q4 2014 as Demand Stays Strong

Friday January 23, 2015 7:07 am PST by
Both analysts and metrics are suggesting Apple will report record-breaking iPhone sales for the just-ended December 2014 calendar quarter, and new data released today by Consumer Intelligence Research Partners reveals the Cupertino company may have set a high bar against its competitors, grabbing half of all phone activations in the United States. While CIRP's survey included only 500 users...
cirp 2104 ipad replacement

iPad Lifecycle Mirrors Macs and Maybe Even TVs Rather Than iPhones

Friday March 21, 2014 6:30 am PDT by
A new report by Consumer Intelligence Research Partners (CIRP) suggests iPad owners replace their tablets less frequently than their iPhone-owning counterparts, who upgrade almost every two years. The longer iPad replacement cycle may be more like the Mac, which tends to be replaced every 2-4 years, or possibly even televisions which have a five to 10-year ownership span. (Via Fortune) The...