Bloomberg

Apple has big plans to improve Siri over the next few years, Bloomberg's Mark Gurman and Drake Bennett report. Some Apple executives are now reportedly pushing to turn ‌Siri‌ into a true ChatGPT competitor. A next-generation, chatbot version of ‌Siri‌ has reportedly made significant progress during testing over the past six months; some executives allegedly now see it as "on par" with recent ...

Apple's primary iPhone manufacturer Foxconn has invested $1.5 billion into India, signaling a significant acceleration in Apple's efforts to shift ‌iPhone‌ production away from China, Bloomberg reports. The investment was disclosed in a stock exchange filing by Foxconn, which has been actively expanding its manufacturing footprint in southern India in recent years. The company is also...

Apple is likely to keep discussion of Siri to a minimum at WWDC 2025 as it focuses on other Apple Intelligence enhancements, according to Bloomberg's Mark Gurman and Drake Bennett. Apple will apparently focus on improving existing ‌Apple Intelligence‌ capabilities and adding some new ones, such as an AI-optimized battery management mode and a virtual health coach. Google Gemini is also on...

Apple plans to mostly stop announcing new features more than a few months before they are ready to launch, according to Bloomberg's Mark Gurman and Drake Bennett. The pair of reporters revealed this noteworthy tidbit towards the bottom of a lengthy report about Apple's artificial intelligence shortcomings today. This alleged change in strategy comes after Apple was forced to delay its more...

Apple is planning to give users in the EU the ability to set a default voice assistant other than Siri, according to Bloomberg's Mark Gurman and Drake Bennett. In a lengthy report about Apple's artificial intelligence shortcomings today, Gurman and Bennett said Apple plans to introduce this change across multiple software platforms, which likely means the iPhone, iPad, and Mac at a minimum. ...

Apple Vision Pro users could soon be able to scroll through content with their eyes, according to Bloomberg. Apple is working on a visionOS 3 feature that would eliminate the need for hand gestures when browsing websites, reading, and more. The Vision Pro already supports navigating through the operating system by looking at an item and then using a hand gesture to "tap" it, so eye-based...

Apple is developing a new feature that will synchronize captive Wi-Fi portal login information across devices, according to Bloomberg's Mark Gurman. The system will allow users to enter login details for captive Wi-Fi networks – commonly found in hotels, airports, and coffee shops – just once, then automatically sync that information across their iPhone, iPad, and Mac devices. "When...

Apple plans to add tiny cameras to AirPods and Apple Watch models in 2027 that will embed Apple Intelligence in the devices, according to Bloomberg's Mark Gurman. The cameras are expected to scan the environment and describe objects, similar to the Visual Intelligence feature on newer iPhones. Apple is also working on smart glasses that include cameras, microphones, and integrated AI, much...

Apple will mark the 10th anniversary of the iPhone X in 2027 by launching a mostly glass, curved iPhone without any cutouts in the display, according to Bloomberg's Mark Gurman. Writing in his latest Power On newsletter, Gurman said the all-screen device will arrive later in 2027, suggesting a fall release. The model will be preceded by Apple's first foldable iPhone, claims the reporter....

Apple's first foldable iPhone will have a "nearly invisible" display crease and should be on the market by 2027, according to Bloomberg's Mark Gurman. Writing in his latest Power On newsletter, Gurman said that some people at Apple consider the foldable iPhone to be one of two major two-decade anniversary initiatives – the other being a mostly glass, curved iPhone without any cutouts in the...

Apple's chip team is working on new processors for more powerful Macs and future artificial intelligence features that will power Apple Intelligence, reports Bloomberg. Chips codenamed "Komodo" will likely be M6 chips that will follow this year's M5 chips, while chips codenamed "Borneo" will be Apple's future M7 processors. Another more advanced Mac chip that will debut in the future is...

Apple is working on versions of the AirPods and Apple Watch that incorporate a camera, and the devices could be ready to launch sometime around 2027, reports Bloomberg. Apple has developed a chip codenamed "Nevis" that will be used for its camera-equipped Apple Watch, while a chip codenamed "Glennie" will be incorporated into the AirPods. Apple is aiming to have the chips ready "by around...

Apple is working on new chips that are destined for smart glasses that would compete with Meta's Ray-Bans, reports Bloomberg. The chip is in development now, with Apple targeting mass production in 2026 or 2027 for a launch in the next two years or so. The Meta Ray-Ban smart glasses do not have augmented reality capabilities, but are equipped with a camera and AI functionality. Apple has...

Apple is looking at reworking Safari to directly support AI-powered search services, Bloomberg's Mark Gurman reports. Apple's senior vice president of services Eddy Cue today disclosed that Apple is "actively looking at" reshaping Safari around AI search as part of testimony in the lawsuit against Google from the U.S. Justice Department. The dispute centers on the $20 billion deal between...

Google CEO Sundar Pichai today said that he hopes to reach a deal with Apple regarding built-in Gemini integration on iPhones by the middle of this year, according to Bloomberg. The report said that Pichai shared this remark in court today, during the U.S. Department of Justice's ongoing antitrust trial against Google. Pichai confirmed that he held a series of discussions with Apple CEO Tim...

A new lobbying group formed by Meta, Spotify, and Match Group is challenging Apple and Google's role in the mobile app ecosystem, arguing the company should bear legal responsibility for verifying users' ages and accusing them of anti-competitive business practices that disadvantage developers, Bloomberg reports. The "Coalition for a Competitive Mobile Experience" is a coordinated effort by...

Apple is removing another project from AI chief John Giannandrea, and he will no longer oversee Apple's secret robotics division, according to Bloomberg. After Apple failed to deliver promised Apple Intelligence Siri features on time under Giannandrea's leadership, Apple asked Vision Pro chief Mike Rockwell to oversee the ‌Siri‌ team and future ‌Siri‌ development instead. Now the robotics ...

Apple is creating a new global head of stores role amid a series of changes to its leadership structure, Bloomberg's Mark Gurman reports. The company is promoting Vanessa Trigub to a new role as "vice president of stores and retail operations." Previously, she handled retail operations and managed locations in the Americas West region. Going forward, she will supervise the heads of retail...

Apple has announced plans to invest $500 billion in the United States over the next four years, including a significant expansion of its domestic manufacturing and research capabilities, according to Bloomberg. The commitment comes following a recent meeting between CEO Tim Cook and President Donald Trump. The tech giant's plans include the construction of a new server manufacturing facility ...

Apple is working to bring its AI features to China as early as May, with Alibaba and Baidu acting as local partners to help the company meet strict state regulations, according to a new Bloomberg report. Apple is said to have dedicated teams in both China and the US working to adapt its Apple Intelligence platform for the Chinese market, as it navigates the country's complex regulatory...