Apple TV 4K and HomePod Mini Price Increases 'Much More Striking' Than New Features

Daring Fireball's John Gruber shared his first impressions of the new Apple TV 4K and HomePod mini 2 this week, and he concluded that the price increases the devices received are "much more striking" than any of the new features introduced.

Prior to receiving price increases in late June, the previous Apple TV 4K started at $129 in the U.S., while the previous HomePod mini was priced at $99. The new Apple TV and the HomePod mini 2 are priced at $299 and $149, respectively, so both devices are now significantly more expensive than they were just four months ago.

Since the new Apple TV is only available in a single configuration with 128GB of storage and an Ethernet port, it is more fair to compare it to the equivalent previous-generation 128GB model, which was initially $149 and went up to $249 in late June. This means the new model is technically only $50 more expensive, but the reality is that the minimum you can spend on a new Apple TV 4K is now $299, up significantly from $129.

The price increases stack up if you want to use a pair of HomePod mini speakers as the default audio output on an Apple TV 4K. As noted by Gruber, it now costs nearly $600 to buy all of those devices, up from nearly $350 before late June.

"At the old pre-June prices, you could buy a 128 GB Apple TV and a pair of HomePod Minis for $350 ($150 + $100 + $100)," said Gruber. "Four short months later, with today's new models, that combination would cost $600 ($300 + $150 + $150). That price difference is much more striking than any of the new and improved features in the products."

To be clear, Gruber said he still thinks the new Apple TV 4K is "worth it" to him at its current price, and he believes the HomePod mini 2's price is "reasonable." However, he acknowledges that the "general consumer market thought the old prices were too high," and now Apple has made even more price increases on top.