iPhone 18 Pro Starts at $1,199, Pro Max at $1,299
Apple today announced the iPhone 18 Pro and iPhone 18 Pro Max, with pricing starting at $1,199 for the Pro model and $1,299 for the Pro Max, both with 256GB of storage as the base configuration.
The increase amounts to $100 over the equivalent iPhone 17 Pro and Pro Max pricing, matching what Bloomberg's Mark Gurman had predicted ahead of today's event. That is a smaller jump than many analysts had floated over the summer.
Both models now offer a 2TB storage option for the first time, sitting above the previous 1TB ceiling for an added cost.
Apple is also offering the iPhone 18 Pro and iPhone 18 Pro Max through its Apple Upgrade program, which starts at $34.99 a month over 24 months and can come in lower for customers who trade-in an eligible device. Separately, customers trading in an iPhone 14 or newer toward a new purchase can get up to $1,200 off.
The pricing arrives after months of speculation that Apple would raise iPhone prices more steeply this year, following a broader run of cost increases across its Mac, iPad, and home product lines earlier in 2026 tied to the global memory shortage.
Popular Stories
As noted by Nicolas Lellouche, who writes for the French tech website Numerama, Apple has updated its tech specs pages for the iPhone 18 Pro and iPhone 18 Pro Max to clarify which models are equipped with its new C2 cellular modem and where.
Apple now says the iPhone 18 Pro has a C2 modem worldwide, while the iPhone 18 Pro Max uses the chip in every country except for the U.S.
According...
iPhone 18 Pro and iPhone 18 Pro Max pre-orders began today in the U.S. and many other countries. If you have yet to place a pre-order on Apple's online store, you might face a longer wait now, depending on your desired configuration.
The first customers who pre-ordered right when pre-orders began on September 12 at 5 a.m. Pacific Time will have their devices delivered on Friday, September...
The iPhone 18 Pro Max has a battery capacity over 20 watt-hours, which means there are additional shipping requirements. If an iPhone 18 Pro Max needs to be shipped somewhere, its maximum battery capacity has to be limited through firmware.
According to Apple, the iPhone 18 Pro Max uses an "innovative battery-firmware solution" that limits battery capacity to below 20Wh between when the...
