Apple Starts Preparing for September iPhone Event - MacRumors
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Apple Starts Preparing for September iPhone Event

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Apple is getting ready for its big September iPhone event, which is expected to see the debut of the iPhone 18 Pro, ‌iPhone 18 Pro‌ Max, and an all-new foldable iPhone.

iPhone 18 Pro Rumored Colors
Ahead of the event, Apple is holding an Event Support Experience Program lottery for U.S. retail employees who want to travel to its Apple Park campus to staff the in-person media gathering. According to Bloomberg, Apple will bring in employees to organize lines, check in guests, offer directions, greet attendees, and support security teams.

Employees were told the iPhone event will take place during the first half of September, but Apple declined to offer more specific information. It's likely Apple will hold its event on Tuesday, September 8 or Wednesday, September 9. September 7 is Labor Day and Apple often gives members of the media a day to travel, so September 9 could be the target date this year.

Apple presumably pays for travel and lodging for employees who are invited to ‌Apple Park‌ to work the media event. Retail workers who were at the Worldwide Developers Conference or the iPhone launch in 2025 are not eligible to enter the lottery. Employees can enter the lottery until August 8, and Apple plans to notify winners on August 17.

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iPhone 18 Pro Rumored Colors

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Top Rated Comments

U
Unregistered 4U
2 weeks ago
It’s about time for another “Apple’s having last minute production issues with the iPhone and it may not be released this year!” report.
Score: 17 Votes (Like | Disagree)
L
Lounge vibes 05
2 weeks ago
I know Apple would never do it, but man wouldn’t it be cool for them to hold an event on Tuesday, September 1, and it be their first in person live event since 2019? The day John becomes the CEO? Where they announced the biggest change to their biggest products form factor since its original introduction?
I mean, talk about making a splash…
Score: 15 Votes (Like | Disagree)
Dr McKay Avatar
Dr McKay
2 weeks ago
I predict the folding iPhone will be revealed, the article will be filled with the usual comments that seem to essentially say “I don’t want a folding iPhone therefore I don’t see why anyone else would because I cannot comprehend subjective taste”. Followed a few months after launch by an article about how their folding phone is one of the best selling models.
Score: 11 Votes (Like | Disagree)
GMShadow Avatar
GMShadow
2 weeks ago

…followed by the inevitable yearly report that they are cutting production after the holiday season, to which everyone here calls the thing a flop.
…to the inevitable record setting quarterly earnings calls.
And then comments that Apple should make an iPhone mini again.
Score: 8 Votes (Like | Disagree)
Complex757 Avatar
Complex757
2 weeks ago

There is still a small chance that the ridiculous iPhone Fold gimmick toy isn’t real.
Folding phones have been a thing for years. Not sure how it would be a gimmick.
Score: 6 Votes (Like | Disagree)
L
Lounge vibes 05
2 weeks ago

I predict the folding iPhone will be revealed, the article will be filled with the usual comments that seem to essentially say “I don’t want a folding iPhone therefore I don’t see why anyone else would because I cannot comprehend subjective taste”. Followed a few months after launch by an article about how their folding phone is one of the best selling models.
…followed by the inevitable yearly report that they are cutting production after the holiday season, to which everyone here calls the thing a flop.
…to the inevitable record setting quarterly earnings calls.
Score: 6 Votes (Like | Disagree)
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