Apple Continues Promoting Severance Ahead of Season 2 Premiere

The second season of hit television show Severance is set to be available to stream starting tomorrow, and Apple is continuing to promote the show. The company's main Apple.com website now has a section dedicated to Lumon Industries, the fictional business that "innies" work for in Severance.

lumon severance
On Tuesday, several key Severance actors attended a promotion at Grand Central Terminal in New York City. The team sat at workstations modeled after the workstations they use on the show, and sat in a glass cube for several hours as part of a live-action Severance event attended by the public and members of the press.

Severance actors have also been attending talk shows. Adam Scott, one of the main characters of the show, visited The Late Show with Stephen Colbert. Scott said that during the promotion at Grand Central Terminal, the actors were locked in the cube for several hours. "None of us peed at all, for three hours," he said. "Didn't leave a glass cube for three hours." Scott went on to say it was a lot of fun, though.


Members of the media have already been able to watch the second season of Severance, and it is so far receiving rave reviews.

The show is available on Apple TV+, Apple's streaming service that's priced at $9.99 per month.

Popular Stories

m5 macbook pro deal

Why You Shouldn't Buy the Next MacBook Pro

Tuesday February 10, 2026 4:27 pm PST by
Apple is planning to launch new MacBook Pro models as soon as early March, but if you can, this is one generation you should skip because there's something much better in the works. We're waiting on 14-inch and 16-inch MacBook Pro models with M5 Pro and M5 Max chips, with few changes other than the processor upgrade. There won't be any tweaks to the design or the display, but later this...
iOS 26

Apple Releases iOS 26.3 and iPadOS 26.3

Wednesday February 11, 2026 10:07 am PST by
Apple today released iOS 26.3 and iPadOS 26.3, the latest updates to the iOS 26 and iPadOS 26 operating systems that came out in September. The new software comes almost two months after Apple released iOS 26.2 and iPadOS 26.2. The new software can be downloaded on eligible iPhones and iPads over-the-air by going to Settings > General > Software Update. According to Apple's release notes, ...
Apple Logo Zoomed

Apple Expected to Launch These 10+ Products Over the Coming Months

Tuesday February 10, 2026 6:33 am PST by
It has been a slow start to 2026 for Apple product launches, with only a new AirTag and a special Apple Watch band released so far. We are still waiting for MacBook Pro models with M5 Pro and M5 Max chips, the iPhone 17e, a lower-cost MacBook with an iPhone chip, long-rumored updates to the Apple TV and HomePod mini, and much more. Apple is expected to release/update the following products...
iPhone 16e Bottom Crop

Apple Reportedly Unveiling a New iPhone Next Week

Tuesday February 10, 2026 1:51 pm PST by
Apple plans to announce the iPhone 17e on Thursday, February 19, according to Macwelt, the German equivalent of Macworld. The report said the iPhone 17e will be announced in a press release on the Apple Newsroom website, so do not expect an event for this device specifically. The iPhone 17e will be a spec-bumped successor to the iPhone 16e. Rumors claim the device will have four key...
Apple Logo Black

Apple Acquires New Database App

Wednesday February 11, 2026 6:44 am PST by
Apple acquired Canadian graph database company Kuzu last year, it has emerged. The acquisition, spotted by AppleInsider, was completed in October 2025 for an undisclosed sum. The company's website was subsequently taken down and its Github repository was archived, as is commonplace for Apple acquisitions. Kuzu was "an embedded graph database built for query speed, scalability, and easy of ...

Top Rated Comments

klasma Avatar
14 months ago

Is there a Severance app where we can pretend we are working at Lumon Industries?
There’s a Severance focus mode, but by design you don’t remember it.
Score: 8 Votes (Like | Disagree)
14 months ago
Ah, it's funny that a major prop in the show is a (modified) DG terminal that I used extensively in the 1980s.

Interestingly enough, Data General is now essentially owned by Dell, via its EMC acquisition. Data General was started by some ex-Digital engineers. Microsoft Windows was based on Digital's primary OS, VMS. Digital itself was snapped up by Compaq, now part of HP. It's all one big, giant circle.
Score: 6 Votes (Like | Disagree)
dantay Avatar
14 months ago
Season one was sooooo good, best thing I’ve watched in ages……fingers crossed for season two.
Score: 5 Votes (Like | Disagree)
14 months ago
It’s finally coming out !! The wait was too long.
Score: 5 Votes (Like | Disagree)
14 months ago

Apple should sell a Mac with the same look of the computers in Severance. I would buy one.
I really want something like they have in Silo.
Score: 3 Votes (Like | Disagree)
maxfromdenmark Avatar
14 months ago

Is there a Severance app where we can pretend we are working at Lumon Industries?
Oh boy. You don’t need any app for that. Just come to my work place and I will guarantee you that experience is almost identical.
Score: 3 Votes (Like | Disagree)