Apple's iPhone 15 Event Expected September 12 or 13, Launch on September 22

Apple's annual iPhone event is expected to take place on either Tuesday, September 12, or Wednesday, September 13, this year, according to Bloomberg's Mark Gurman in the latest edition of his Power On newsletter. With Apple's usual timing, pre-orders for the new iPhones would go live a few days later on Friday, September 15, and a launch would come one week later on September 22.

iPhone 15 Pro Blue Front Perspective Feature
Apple typically holds its event in the first two weeks of the month, enabling it to launch its new iPhones and book significant revenue before the company's fiscal quarter wraps up at the end of the month, and it appears this year will be no exception. There have, however, been rumors of production challenges, which could mean certain models see very tight supplies or even a slightly later launch.

A report from 9to5Mac last week claimed that multiple carrier partners have blocked employees from taking time off on Wednesday, September 13, in anticipation of a "major smartphone announcement." It's not entirely clear why carrier employee off days would be blocked on an event day, as pre-order and launch days are their busiest times, but it does line up with Gurman's reported schedule.

Apple's ‌iPhone‌ events are most commonly held on Tuesdays, except for weeks that coincide with Labor Day on that Monday in the United States. In those cases, the events are usually held on Wednesdays to allow media to travel on the previous day without interfering with the holiday. Given the rumored week does not include Labor Day this year, that would argue for a Tuesday event on September 12, but it's not out of the question for Apple to opt for a Wednesday event for some reason.

Apple usually sends out media invitations roughly a week advance, so we still have some time before we get official confirmation on the event date, but additional rumors firming things up will likely surface over the next month.

In addition to the iPhone 15 lineup, the September event is expected to include updated Apple Watch Series 9 and Apple Watch Ultra 2 models, final details and launch dates for iOS 17 and related operating system updates, and perhaps a few other announcements.

Related Roundups: iPhone 15, iPhone 15 Pro
Related Forum: iPhone

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Top Rated Comments

japanime Avatar
11 months ago
I know there's almost no chance of it happening, but I would be thrilled if they released a new iPhone mini.
Score: 55 Votes (Like | Disagree)
krspkbl Avatar
11 months ago
Not seeing any reason to get this to replace my 12 Pro Max. Guess I'll wait another year :)
Score: 39 Votes (Like | Disagree)
abatabia Avatar
11 months ago
Count me in for a 15 Pro!
Score: 32 Votes (Like | Disagree)
EvilEvil Avatar
11 months ago
Another S release. I'm going to wait for the iPhone 16 or 18 to upgrade.
Score: 25 Votes (Like | Disagree)
deaglecat Avatar
11 months ago
It would be nice if Apple did something innovative...rather than iterative on their current product line. A Foldable, a Flip or even a budget SE (with modern industrial design and faceid)...
Score: 21 Votes (Like | Disagree)
TheYayAreaLiving ?️ Avatar
11 months ago

I hope the silver iPhone has a silver back instead of white.
Apple nailed it when it comes to having a white iPhone with iPhone 14 Pro line up. Probably one of the best!

The titanium curved edges and thin bezels will look very nice. I’m ready for a change!



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Score: 21 Votes (Like | Disagree)